A Closer Look at Recent Survey Reveals The REAL No. 1 TV Station in RP
November 17, 2006 by cd
This is a very interesting article written by Bong de Leon of the Journal Group regarding ABS CBN’s claim that they are the leading station nationwide according to recent surveys. Read on…
ABS-CBN is on a festive mood for the last few days and all fingers point to the recently released Television Audience Measurement (TAM) survey by AGB Nielsen where ABS-CBN reportedly got the better of its closest competitor GMA Network.
TAM survey results, which cover 90% of the total urban population in the country, show ABS-CBN leading GMA in the Visayas and Mindanao regions. GMA, on the other hand, is ahead of ABS-CBN in Luzon .
But a much closer look at the figures reveals another side to the story, which is a far cry to that of ABS-CBN claiming nationwide ratings supremacy.
Apparently, 76% of the entire viewing population is located in Luzon where GMA is still the undisputed leading station, while Visayas accounts for only 14% and Mindanao a measly 10%.
In the Metro cities alone, the TAM survey shows ABS-CBN leading GMA in Metro Cebu, Iloilo, and Metro Davao, while GMA maintains its dominance only in Metro Manila. Interestingly, Metro Manila accounts for 80% of the total TV homes and the remaining 20% is still divided between Metro Cebu, Iloilo and Metro Davao.
With these data, an industry observer says there seems to be no basis to ABS-CBN’s claim that they are the leading network in the country since they only lead in areas where the TV population is undoubtedly smaller than that of GMA Network.
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April 1st, 2009 at 3:41 pm
Gus2 ko lng sa GMA BUBBLEGANG!!!
July 14th, 2009 at 7:55 am
WnTOSw
July 15th, 2009 at 1:45 pm
hmmmmm….hay naku….hindi kMI MANINIWALA….spgkat…lhat ng popular artists asa ABS lng noh…dont b bias….wat so ever…ung mga programs ng ABS mas mgaganda at hindi lng gingaya…hindi katulad ng iba,….khit ask u ang karamihan..den let us ccccc…..haynku…der is sumthing…ican smel 8…hu made dis thing..sumthing is insyd of him/her dt lifting his fate wd dt other staxon…dont forget d ratings controversy? suhulan?!@!!!kung s bgay…mi iddhilan nnman kau…just dont be bias….
July 15th, 2009 at 1:49 pm
hmmmmm….if asa abs ang popular artists….so wat do u expect….less ratings…alangan nman…mga hind known ang panonoorin…ang angat lng nman ng kabling satxon is ung reception nla…mas malinaw…khit ask u marami…hndi lng pangklahatan…noh…un lng nman un…wala n!wat b lamn ng n=mga comercials…db ang artists ng ABS!hmmmmm…i cant beliv 8…..
July 15th, 2009 at 1:55 pm
hahay…
ngdiwang na nman ang mga bading…
dahil #1 daw ang gmeEwww…
in ur dreams!!!!!!!!!!
hahahahaha…
abs rocks!!!
July 31st, 2009 at 6:56 pm
hay naku!..mga hndi nagbabasa…hey guys! ang binasa niyo ay may factual basis…meaning,totoo…maniwala kayo o hindi ito ang totoo…
nagbabasa hnd nmn intindihin ang binabasa…nakapag-aral nmn siguro…ba ayn!
GMA no. 1 !!!!!
August 28th, 2009 at 8:14 am
Just for fact, if GMA7 really is the Number One TV station the Philippines has, then why do Advertizers prefer Kapamilya Stars over Kapuso?
Just for the fact, if GMA7 really is the Number One TV station Metro Manila has, then why do Kapamilya songs dominate the FM & AM Radio stations over those that are produced by the Kapuso network?
Just for that fact again, if GMA7 really is the Number One TV station Metro Manila has, then why do Kapuso-produced movies ends loosing in the metro theaters?
Please, answer this post as soon as you’ve had read this. And please, wala lang pong mga kabobohan dahil naniniwala po akong hindi bobo ang mga Pilipino….Thank You….
August 28th, 2009 at 8:19 am
according to the recent interview with abs cbn exec vivian tin, abs has LESSER ad spots, meaning, UMAALIS na ang mga advertisers ng abs.
and don’t use your argument that so and so radio/ tv DOMINATE. DAHIL WALA KA NAMANG PROPER MEANS AT RESOURCES para MASUKAT mo ng tama ang lahat. bwahahhahahahahaha
emotions ang ginagamit mo, hindi LOGIC at hindi batay sa mathematical calcualtions and scientific approach, bwahahahahahhaa
August 28th, 2009 at 9:06 am
well, i posted my “inacurate” thoughts because, as what you’ve just said Ms Koko CottonBalls, I DON”T HAVE PROPER MEANS AND RESOURCES…please, it seems you have more, and i’d love to know that more you have: like what scientific approach, logic or mathematical caculations made advertisers think their products would sell more when they made the choice to have Kapamilya stars to endorse their products…and please, i would love it more if i would know you were from ad.industry..thank you again…