ABS-CBN, Inquirer, FHM & Magic 89.9 Top AGB Nielsen Survey
Nielsen defined the affluent as those living in posh, “gated villages†with income higher than P50,000 a month, while the teens are those in the 13-19 age bracket regardless of economic bracket. OFW beneficiaries, meanwhile, are those with a member of the family working abroad.
Television
ABS-CBN – 68.5%
GMA – 50.87%
Broadsheets
Philippine Daily Inquirer – 28.23%
Manila Bulletin – 18.87%
Philippine Star – 18.83%
Magazines
FHM – 15.70%
Cosmopolitan – 10.23%
Yes – 6.83%
AM Radio Station
1st – DZMM
2nd – DZBB
3rd – DZRH
FM Radio Stations
1st – Magic 89.9
2nd – Monster Radio RX 93.1
3rd – Love Radio 90.7
Websites
1st – Yahoo!
2nd – Google
3rd – Friendster
4th – Multiply
Among the traditional media being used, nearly 100 percent of respondents across the segments watch television, with the affluent having more than one television set per household.
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