ABS-CBN, Inquirer, FHM & Magic 89.9 Top AGB Nielsen Survey
October 11, 2007 by cd
According to a Nielsen Media Research in urban areas, ABS-CBN, The Philippine Daily Inquirer, FHM Magazine and FM radio station Magic 89.9 top their corresponding categories as the traditional media most preferred by three market segments.
View the tally after the jump…
Nielsen defined the affluent as those living in posh, “gated villages†with income higher than P50,000 a month, while the teens are those in the 13-19 age bracket regardless of economic bracket. OFW beneficiaries, meanwhile, are those with a member of the family working abroad.
Television
ABS-CBN – 68.5%
GMA – 50.87%
Broadsheets
Philippine Daily Inquirer – 28.23%
Manila Bulletin – 18.87%
Philippine Star – 18.83%
Magazines
FHM – 15.70%
Cosmopolitan – 10.23%
Yes – 6.83%
AM Radio Station
1st – DZMM
2nd – DZBB
3rd – DZRH
FM Radio Stations
1st – Magic 89.9
2nd – Monster Radio RX 93.1
3rd – Love Radio 90.7
Websites
1st – Yahoo!
2nd – Google
3rd – Friendster
4th – Multiply
Among the traditional media being used, nearly 100 percent of respondents across the segments watch television, with the affluent having more than one television set per household.
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