ABS-CBN, Inquirer, FHM & Magic 89.9 Top AGB Nielsen Survey
October 11, 2007 by cd
According to a Nielsen Media Research in urban areas, ABS-CBN, The Philippine Daily Inquirer, FHM Magazine and FM radio station Magic 89.9 top their corresponding categories as the traditional media most preferred by three market segments.
View the tally after the jump…
Nielsen defined the affluent as those living in posh, “gated villages†with income higher than P50,000 a month, while the teens are those in the 13-19 age bracket regardless of economic bracket. OFW beneficiaries, meanwhile, are those with a member of the family working abroad.
Television
ABS-CBN – 68.5%
GMA – 50.87%
Broadsheets
Philippine Daily Inquirer – 28.23%
Manila Bulletin – 18.87%
Philippine Star – 18.83%
Magazines
FHM – 15.70%
Cosmopolitan – 10.23%
Yes – 6.83%
AM Radio Station
1st – DZMM
2nd – DZBB
3rd – DZRH
FM Radio Stations
1st – Magic 89.9
2nd – Monster Radio RX 93.1
3rd – Love Radio 90.7
Websites
1st – Yahoo!
2nd – Google
3rd – Friendster
4th – Multiply
Among the traditional media being used, nearly 100 percent of respondents across the segments watch television, with the affluent having more than one television set per household.
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November 19th, 2007 at 10:10 pm
galing tlga ng ABS-CBN wins 31 honors at 21st PMPC Star Awards
Best Travel Show—“Trip Na Trip” (ABS-CBN 2)
Best Lifestyle Show—“At Home Ka Dito” (ABS-CBN 2)
Best Morning Show—“Magandang Umaga, Pilipinas (ABS-CBN 2)
Best Morning Show Hosts—Julius Babao, Christine Bersola-Babao, Bernadette Sembrano, Cheryl Cosim, Kim Atienza, Anthony Taberna, Lui Villaruz, Renee Salud, Marc Logan, Aida Gozales, Winnie Cordero and Ogie Diaz (“Magandang Umaga, Pilipinas—ABS-CBN 2)
Best Public Affairs Program—“Up Close and Personal” (IBC 13)
Best Public Affairs Program Host—Marissa del Mar (“Up
Close and Personal—IBC 13)
Best Magazine Show—“Rated K” (ABS-CNN 2)
Best Magazine Show Host—Korina Sanchez (“Rated Ka”—ABS-CBN 2)
Best Documentary Special—“9/11, The Philippine Connection” (ABS-CBN 2)
Best Male Newscasters—Julius Babao (“TV Patrol World”—ABS-CBN 2) and Alex Santos (“TV Patrol Sabado”—ABS-CBN 2)
Best Youth-Oriented Program—“Abt Ur Luv” (ABS-CBN 2)
Best Horror/Fantasy Program—“Komiks Presents: The Adventure of Pedro Penduko” (ABS-CBN 2)
Best Game Show—“Pilipinas, Game Ka Na Ba?’ (ABS-CBN 2)
Best Game Show Host—Edu Manzano (“Pilipinas, Game Ka Na Ba?”—ABS-CBN 2)
Best New Male TV Personality (tie)—Ronnie Liang (“ASAP ‘07”—ABS-CBN 2) and Zanjoe Marudo (“Aalog-
Alog”—ABS-CBN 2)
Best New Female TV Personality (tie)—Kim Chiu (“Sana Maulit Muli”—ABS-CBN 2)
Best Celebrity Talk Show Host—Boy Abunda (ABS-CBN 2)
Best Showbiz-Oriented Talk Show—“The Buzz” (ABS-CBN 2)
Best Female Showbiz-Oriented Talk Show Host—Cristy Fermin (“The Buzz”—ABS-CBN 2)
Best Comedy Actress (tie)—Pokwang (“Aalog-Alog”—ABS-CBN 2) and Tiya Pusit
Best Weekly Daytime Drama Series—“Love Spell” (ABS-CBN 2)
Best Primetime Drama Series—“Maging Sino Ka Man” (ABS-CBN 2)
Best Drama Anthology—“Maalaala Mo Kaya” (ABS-CBN 2)
Best Musical Variety Show—“ASAP ‘07” (ABS-CBN 2)
Best Male TV Host—Willie Revillame (“Wowowee”—ABS-CBN 2)
Best Female TV Host—Janelle Jamer (“Wowowee”—ABS-CBN 2)
Best Drama Actor—John Lloyd Cruz (“Maging Sino Ka Man”—ABS-CBN 2)
Best Single Performance By An Actor—Piolo Pascual (“Maalaala Mo Kaya”/ “Piso” episode—ABS-CBN 2)
Best Single Performance By An Actress (tie)—Gina Pareño (“Maalaala Mo Kaya”/ “Rehas” episode—ABS-CBN 2)
Radio dzMM received 10 awards. These include: Best AM Station; Best Science And Technology Program for “Bago Yan Ah”; Best Science And Technology Program Host for Angelo Palmones; Best Public Affairs Program Host for Korina Sanchez; Best Drama Program for “Maala-Ala Mo Kaya”; Best Variety Program for “Todo-Todo Walang Preno”; Best Variety Program Host for “Ariel Ureta”; Best Public Service Program for “Radyo Negosyo”; Best Public Announcement for “Martial Law”; and Best Field Reporter for Armel Fernandez.
Best Station—ABS-CBN 2
March 6th, 2008 at 1:01 am
1995’s desperado…
I Googled for something completely different, but found your page…and have to say thanks. nice read….
June 4th, 2008 at 10:29 pm
well. only the class and affluent knew the right station to watch, well, if its gma then you can be sure its from poor people. gosh, isnt it cheap… yakkky, besides, whats with manila, im sure only class c houses carry that meter from agb, so its sayng coz they have no purchasing power, in other words, sayang the ads placed at GMA 7….whereas if the ads posted in ABS , im sure it is patronize, why because were not poor….lol
July 17th, 2009 at 1:03 pm
Twenty out of the top 30 programs belong to GMA with Zorro, Kapuso Mo Jessica Soho, 24 Oras, Totoy Bato and Dapat Ka Bang Mahalin? in the top 10 roster.
AGB Nielsen Philippines provides TV ratings data to at least 24 local companies including GMA Network and another TV channel (not ABS-CBN). Top media agencies plus six regional clients likewise subscribe to AGB Nielsen. Its rival TNS, on the other hand, has not provided updated information on their client base during their industry presentation last May 29.
With a total of 1,650 home panels in Total Urban Philippines, AGB Nielsen Philippines was first to release official National Urban TV Audience Measurement data in January 2007. TNS, on the other hand, has less home panels nationwide with 1,250 and began releasing official national data only in February 2009.
In addition, AGB Nielsen has been providing Mega Manila TV Ratings data since January 2001 while TNS began only in September 2007.
July 17th, 2009 at 1:04 pm
Business
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IPO proceeds of GMA-7 spent according to plan
07/10/2009 | 08:06 PM
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MANILA, Philippines – Proceeds of GMA Network Inc.’s initial share sale was spent according to plan, records submitted by the company to the Philippine Stock Exchange (PSE) indicated.
Of the P1.538 billion it raised during its initial public offering (IPO) two years ago, the company already spent P1.338 billion as of end-June this year, the same documents indicated.
The latter figure comprises roughly 85 percent of its share sale proceeds.
As of June 30 this year, the Philippines’ leading network has already spent P373 million for the construction of two new television studios and P195 million to strengthen and upgrade its signals.
“Our priority in 2009 is achieve superiority in ratings over our nearest competitor not only in Mega Manila and in Luzon but also nationwide. Our initiative to improve our reach and signal in the regions will remain unabated,” Gozon said in a general assembly attended by employees in May.
Some P72.56 million will be spent for the upgrade of its facilities in three provinces, Gozon said.
Nineteen and a half million pesos will be allotted for tower reinforcement and a replacement of a new antenna for TV5 Davao and P28.5 million for the new five kiloWatt (kW) UHF TV relay station in Jala-Jala, Rizal to “augment” its signal in Laguna using Channel 25.
Shares of GMA Network Inc. rose ten centavos to P6.30 apiece during Friday’s trading at the PSE.