Kim Atienza: RP’s ‘Steve Irwin’ on Matanglawin
March 21, 2008 by cd
Get ready to be amazed once again as ABS-CBN gears up to premiere an educational series that will make Kim Atienza (Kuya Kim) the Steve Irwin of the Philippines.
Steve Irwin is the Australian host of Discovery Channel’s “Crocodile Hunter” known for his bravery in holding wild animals like crocodiles and snakes up close. He was killed by a stingray during filming an episode last September of 2006.
Kim Atienza will do the Steve Irwin role in Matanglawin (FalconEye), an upcoming ABS-CBN TV program about animals of all sorts and sizes, from the great white shark, to the poisonous arrow head frog, to the wooly mammoth and even down to the pesky cockroach. Its a program that is a guaranteed to catch your attention.
We all know Kim Atienza as being the son of former Manila Mayor Lito Atienza. Nowadays, people know him in the media as “Kuya Kim”. the guy who gives us the weather report and his seemingly endless knowledge trivia on animals and the world in general. And that is why when the program ‘Matanglawin’ was conceptualized, his name is without a doubt, synonimous with the program.
After all, Matanglawin’s host, Kim Atienza, is a well loved and distinguished animal lover, advocate and conservationist. The program is a perfect combination and is a guaranteed must see for everyone.
Matanglawin is set to premiere on March 24, 2008, on ABS-CBN.
Watch the trailer of Matanglawin.
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March 22nd, 2008 at 11:38 am
ahahhahhahahha
kumakain karin pala ng saging!
ahahahahahahhaha
kaya nmn pala ang baho ng bibig mo!
infairnez ha
ahahahahahhaa
“ANGEL pOw” “A VERY PROUD & SOLID KAPAMILYA!”
*^,^* “GLOBAL TEaM KaPaMiLYa TAYO!” “I LOVE IT!!”
March 22nd, 2008 at 4:13 pm
soulkeeper Says:
March 22nd, 2008 at 8:09 am
Flo, okei k lang
fyi… former councilor sya ng district 5 ng manila.
Matagal nang politician si kim and hilig nya lang talaga ang broadcasting…
–>> really? well sorry soulkeeper hehehe.. my mistake..
March 22nd, 2008 at 4:38 pm
BORN TO BE WILD, THE ABS VERSION..
March 22nd, 2008 at 8:19 pm
Stations critical of Nielsen error
Sunday, February 17, 2008 -
Television viewer numbers are like a currency for advertisers, but what happens when the ratings are wrong? Catherine O’Mahony reports.
A serious problem has emerged with TV ratings. Just before Christmas, AGB Nielsen informed the Tam Management Committee that an ongoing error with its ratings measurement had resulted in a significant underweighting for Dublin audiences throughout 2007.
The globally-active audience measurement company, which holds the contract to monitor Irish TV audiences until 2010, has volunteered to sort out the problem in various ways, including hiring a statistician to vet data daily.
No action has yet been taken, as the industry is debating how to sort out a problem that has almost certainly cost smaller digital and satellite channels hundreds of thousands of euro each in advertising income. The Irish TV ad market is worth around €370 million a year.
Advertisers, meanwhile, are questioning the validity of the currency they used to buy TV ads in 2007. They may have paid for audiences that they never actually accessed on some TV stations, and failed to pay enough for audiences in other cases.
It is now hoped that an independent auditor will be able to assess the situation and propose a remedy within the next few weeks. All parties have agreed to abide by the findings of the audit.
Setanta Ireland, Nickelodeon and Channel 6 are among the channels whose audience profiles have been significantly understated because of the error.
They are demanding urgent action to rerun the 2007 data. Channel 6’s revenue losses have been estimated at €400,000 and the Viacom group, which includes Nickelodeon, may have lost more.
‘‘We have been flagging discrepancies with Nielsen’s research for some time, but it appears our queries were not given a thorough analysis,” said John Devlin of Setanta Ireland’s sales and audience research division.
‘‘This is a Dublin problem from Nielsen. So, as we are a very strong Dublin channel, we have a serious problem. We had expected a major audience lift from the Rugby World Cup in 2007.While we did have an increase of 15 per cent overall, outside Dublin we were up 58 per cent, but we were down 12 per cent in Dublin, which makes no sense.”
Larger terrestrial channels, such as RTE and TV3, have been less affected by the Dublin problem as their viewership is spread more across the country.
‘‘It’s a significant problem,” said Alan Cox, chief executive of Publicis Groupe Media, and a member of the management committee that oversees the TV ratings system. Cox’s firm buys media for big TV spenders such as Procter & Gamble. ‘‘We’re trading with a currency that isn’t what it’s supposed to be,” he said.
Cox defended the committee’s decision to commission an independent audit, which is likely to be carried out by the British audience measurement specialist firm RSMB.
‘‘We want to be absolutely confident that the actions we take are definitive and accurate. We want to be absolutely confident that everything is caught.
‘‘And we will be insisting that data is backdated. The problem is that we’re not fully sure of the extent of the problem. What’s clear is that there have been substantial shortfalls in the audiences in Dublin that have affected the ratings picture for various channels.”
Cox said that he hoped the audit would take no more than two weeks. ‘‘On behalf of our clients, we want this fixed very quickly,” he said.
Pat Donnelly, chief executive of Channel 6, said the error had led to a 40 per cent underweighting of Dublin audiences in AGB Nielsen’s statistics.
That had cut Channel 6’s overall audience profile by 14 per cent, and was costing the station €40,000 a month, he said.
Donnelly has threatened to take legal action against AGB Nielsen, and against the management of the TAM ratings system, if the error is not corrected fast. He, and others, want the 2007 data to be rerun immediately.
‘‘An error has been identified, so it needs to be rectified. No company can weather losing €500,000 a year,” he said.
Andy Farwell, who represents Viacom in Ireland (the company behind Nickelodeon and Paramount Comedy, among others), said he was very disappointed with what had happened. ‘‘Nickelodeon makes 75 per cent of its income in the autumn because of the run-up to Christmas. This caused huge problems for us. We’re extremely disappointed with Nielsen’s performance.”
Advertisers and the agencies which buy advertising for them said they too wanted to see the situation rectified immediately.
‘‘Tam ratings are the industry currency. They’re like the euro. If they aren’t valid, that’s a problem,” said one source.
‘‘The advertisers are not getting what they paid for – at least, we’re not sure if they are or not,” said another senior industry source. ‘‘If everyone agrees errors have been made, then we need to see that fixed. We can’t work out numbers for this year until last year’s have been restated.”
TV executives were critical of AGB Nielsen’s response to the matter.
‘‘Nielsen claim they are the world leaders in audience management, therefore they should not allow themselves to stand over 2007 data that they know to be wrong and is still being collated wrongly,” said Setanta’s John Devlin.
At the moment, it is unclear what, if any, effect 2007’s data being backdated would have. AGB Nielsen last year had its contract to produce TV ratings for Ireland extended until August 2010. Its Irish general manager, Fred O’Connell, was on sick leave last week. A spokesperson said the company was not in a position to comment at this point.
it only stated that even in other countries, my cheating n nangyayari s AGB Nielsen.
Now, how accurate is the TV Ratings nowadays?
no comment…
June 1st, 2009 at 7:53 pm
eco