Nike will gather golf star Tiger Woods, NBA superstar Kobe Bryant and sensational boxer Manny Pacquiao in one explosive commercial to be aired around the world.

But what do Tiger Woods, Manny Pacquiao and Kobe Bryant have in common that the popular sports shoe and apparel company picked them as endorsers? The answer is simple – they are the current sports icon in their respective genres that people emulate as their role models.

Manny Pacquiao

Tiger Woods

Kobe Bryant

And did you know that the last bout between Pacquiao and Marquez was a big hit in tv and in the ring? HBO earned $20.2 million in pay per view revenue while the Mandalay Bay Events Center in Las Vegas earned $3.3 million from paying public. Both has set new records.