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Piolo Pascual Launches ‘Pure Passion’ Perfume and ‘It Just Gets Better’ Clothing Line

RP's Sexiest Man of 2008, Piolo Pascual, has just launched his personal scent called "Pure Passion" and his own clothing line called "It Just Gets Better" courtesy of Bench Apparel.

In time for his contract renewal as a major endorser for Bench, Piolo also launched his Pure Passion perfume and It Just Gets Better clothing line at the Music Museum last weekend.

Piolo was overwhelmed with the support of Ben Chan, the owner of the Philippine international apparel brand. For his “Pure Passion” perfume, the Bench people ordered various oils from France. And for his clothing line, Piolo gave them his swatches and the designs that he likes.

If you visit the nearest Bench store, you will notice Piolo’s giant tarpaulin and you can now test the so called “Pure Passion” perfume. It’s now available in all Bench branches nationwide.

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