I Am Ninoy ‘Be a Hero’ Campaign
August 28, 2008 by cd
The year 2008 marks the 25th death anniversary of the martyred national hero Benigno S. Aquino, Jr. In tribute, the Benigno S. Aquino Jr., Foundation (BSAF), together with friends and supporters, will hold a year-long celebration of his life and legacy through a campaign entitled: iamninoy.
The core message of the Campaign is the selfless giving of the best of ourselves for our countrymen and women and the advancement of the country as a whole. Hence, the campaign is designed to create innovative mechanisms and systems for the participation of corporate brands and their customers in schemes that contribute to causes and projects that enhance the welfare of the poor and marginalized Filipinos.
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