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Top 20 Celebrity Endorsers According to YES!

September 26, 2008 by  

Yes! Magazine came up with its list of the Top 20 Local Celebrity Product Endorsers based on their estimated total income for 2008. We’ve got the complete list!

According to YES! Editor-in-Chief Jo-Ann Maglipon, this list is not written in stone. It’s an independent ranking using multiple sources, pursued fairly, and computed with disinterest since this is a topic wrapped with strict confidentiality.

Please take note that the ranking wasn’t based on the number of endorsements but on the total (approximate) amount paid to the celebrity for billboard, television, and print advertisements.

The TOP 20 Celebrity Endorsers of 2008

1. Kris Aquino – 22 tri-media endorsements
2. Sharon Cuneta – 5 tri-media endorsements
3. Marian Rivera – 25 tri-media endorsements (tied with)
KC Concepcion – 9 tri-media endorsements
4. Aga Muhlach – 6 tri-media endorsements
5. Piolo Pascual – 15 tri-media endorsements
6. Judy Ann Santos – 24 tri-media endorsements
7. Vilma Santos – 4 tri-media endorsements
8. Robin Padilla – 5 tri-media endorsements
9. Richard Gutierrez – 9 tri-media endorsements (tied with)
Maricel Soriano – 7 tri-media endorsements
10. Dingdong Dantes – 9 tri-media endorsements
11. Dawn Zulueta – 7 tri-media endorsements
12. Lucy Torres-Gomez – 10 tri-media endorsements (tied with)
Angel Locsin – 11 tri-media endorsements
13. Manny Pacquiao – 9 tri-media endorsements
14. Sarah Geronimo – 10 tri-media endorsements
15. Lea Salonga – 4 tri-media endorsements
16. Edu Manzano – 10 tri-media endorsements
17. John Lloyd Cruz – 8 tri-media endorsements
18. Toni Gonzaga – 8 tri-media endorsements
19. Anne Curtis – 5 tri-media endorsements
20. Ruffa Gutierrez – 7 tri-media endorsements


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