Since the playdate of Harry Potter and the Half-Blood Prince was moved this July 2009 instead of the original pre-holiday release plan last year (which was occupied by Twilight), WB released a new set of posters to awaken the fans' excitement.

And here’s the very first poster released last year:

Harry Potter and the Half-Blood Prince is again directed by British filmmaker David Yates, of Harry Potter and the Order of the Phoenix previously, and written by Steve Kloves, who also wrote the adaptations of the other sequels except Order of the Phoenix. This is the sixth book in J.K. Rowling‘s immensely popular series. Harry Potter and the Half-Blood Prince hits theaters worldwide on July 17th, 2009.