ABS-CBN Almost Steals Audience Share Dominance from GMA in Urban Luzon
For the period of July 26 to August 1, 2009, GMA-7 has a slim lead in terms of household ratings and audience share over its rival, ABS-CBN. The household rating of GMA-7 was 15.8 percent against ABS-CBN’s 15.4 percent (0.4% difference); The audience share of GMA-7, on the other hand, was 37.1 percent against ABS-CBN’s 36.3 percent.
The quite excellent performance of TV5’s Talentadong Pinoy on its timeslot favored GMA-7 in the audience share category as it resulted 14 shows of ABS-CBN in the Top 30. The Kapuso network had 15 and TV5 had 1 (courtesy of Talentadong Pinoy).
ABS-CBN, although beaten by GMA in the audience share and average household rating, was victorious in capturing the first, second and third slots on the Top 30 programs in Urban Luzon.
TOP 30 PROGRAMS IN URBAN LUZON
(july 26 to August 1, 2009; AGB Nielsen)
1. May Bukas Pa (ABS-CBN) – 32.7%
2. Tayong Dalawa (ABS-CBN) – 31.1%
3. Only You (ABS-CBN) – 30.6%
4. Zorro (GMA-7) – 29.1%
5-6. TV Patrol World (ABS-CBN) – 27.7%
5-6. 24 Oras (GMA-7) – 27.7%
7. Rated K (ABS-CBN) – 26.9%
8. Maalaala Mo Kaya (ABS-CBN) – 26.1%
9. Rosalinda (GMA-7) – 24.6%
10. Sharon (ABS-CBN) – 23.7%
11. Eat Bulaga! (GMA-7) – 23.3%
12. Talentadong Pinoy (TV5) – 22.9%
13. The Singing Bee (ABS-CBN) – 22.4%
14-15. Adik Sa ‘Yo (GMA-7) – 22.1%
14-15. Kap’s Amazing Stories (GMA-7) – 22.1%
16. Mel & Joey (GMA-7) – 21.6%
17. Bitoy’s Funniest Videos (GMA-7) – 21.5%
18. Pinoy Recoreds (GMA-7) – 21.4%
19. Boys Over Flowers (ABS-CBN) – 21.3%
20. Wowowee (ABS-CBN) – 20%
21-22. All Star K (GMA-7) – 19.8%
21-22. Kung Aagawin Mo ang Lahat Sa Akin (GMA-7) – 19.8%
23-24. Vilma: A Woman For All Seasons (ABS-CBN) – 19.7%
23-24. Wish Ko Lang (GMA-7) – 19.7%
25. George and Cecil (ABS-CBN) – 18.8%
26. Ngayon at Kailanman (GMA-7) – 18.4%
27. Power of 10 (GMA-7) – 18.3%
28-29. All My Life (GMA-7) – 18.1%
28-29. Goin’ Bulilit (ABS-CBN) – 18.1%
30. The Wedding (ABS-CBN) – 17.5%
Source: AGB Nielsen Phils. via PEP
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