ABS-CBN Trade Event Lights Up 21st Advertising Congress
November 20, 2009 by cd
The country’s top advertisers and creative minds gathered for ABS-CBN: One Way Up! Kayang-Kaya Kapamilya, the ABS-CBN trade event during the 21st Philippine Advertising Congress in Subic.
Since it was launched on November 4, ABS-CBN’s Christmas Station ID entitled “Bro, Ikaw ang Star ng Pasko” has sparked a craze in the streets and on the Internet, lighting up the country’s Christmas season with a message of hope and unity.
Kids sing along and mimic the actions in the song, others convert it to ringtones, while many view and repost the station ID in video-sharing sites like Youtube and other social networking sites.
The SID has also boosted the sales of “Parol ni Bro,” the large Christmas lanterns being sold by the network in selected SM malls to raise funds for Sagip Kapamilya. Likewise, people have also flocked to ABS-CBN to purchase the star-shaped handheld miniature parols seen in the video.
ABS-CBN vice president for creative communications Robert Labayen, who has worked on top of all ABS-CBN SIDs since 2004, said the public’s response was record-breaking. “In less than a day, the video had been posted all over the Internet and viewed by thousands. There was an outpouring of positive comments. Real people telling us how they were uplifted by the song and how it reminded them of Christmas in the Philippines,” he said.
To date, the SID has gotten over 200,000 hits in ABS-CBN’s official Youtube account alone, a feat unrivaled by any other effort.
Labayen, who wrote the lyrics to the song, admitted it was one of the hardest he has made in his storied career, both as an advertising maven and now as a television executive. The multi-awarded creative head said it took him two days to finish the song. “I wrote the song right after Typhoon Ondoy happened and the challenge was to weave in the spirit of Christmas in a message song. This is not the most poetic song I’ve written but it happens to come in the right time. People can easily relate to the song,” he shared.
With lyrics like “Dumaan man sa malalakas na alon, lahat tayo ay makakaahon,” the song easily invokes memories of the recent calamity, and inspires the listeners to remain positive in spite of it.
However simple, every image in the SID also evoked the message of faith and hope – from the kid finding a star amid the muddy traces of typhoon, to the Christmas tree made of relief goods, and the community cleaning a church after the storm.
Even the chorus parts featuring ABS-CBN stars, anchors, reporters, and executives singing with ordinary people stood for something. Labayen said this symbolized how the whole ABS-CBN family has worked alongside nurses, doctors, the military, priests, and other volunteers in relief and rescue operations in order to help people rebuild their lives after the typhoons.
Kapamilya stars, who also had their share of volunteer work, took time from their busy schedules again to appear in the SID. “After the shoot, they thanked us for making them a part of this. They hope that in their little way they can help uplift the feelings of people. They are real people too and I felt their sincerity,” Labayen said.
With the positive response of the people to the SID, Labayen said he and his team feel great pride and a sense of accomplishment. These images matched with a meaningful and positive song have captivated Filipinos who are looking for a light to hold onto in these dark times of calamities and economic turmoil.
“Station IDs have always been a big thing for ABS-CBN and our viewers. It’s like a tradition every Christmas and summer that people look forward to. It’s not just a parade of stars, but a way for ABS-CBN to communicate values to the public, and for this year we want them to believe in the resilience of Filipinos and to keep the faith in Bro,” he said.
Last Thursday (Nov 19), the “Bro, Ikaw ang Star ng Pasko” craze was felt again when the country’s top advertisers and creative minds gathered for ABS-CBN: One Way Up! Kayang-Kaya Kapamilya, the ABS-CBN trade event during the 21st Philippine Advertising Congress in Subic.
The network’s brightest actors and actresses, most talented performers, and hottest love teams led by Judy Ann Santos, Piolo Pascual, John Lloyd Cruz, Bea Alonzo, Anne Curtis, Jericho Rosales, Kristine Hermosa, Kim Chiu, Gerald Anderson, Jake Cuenca, Cristine Reyes, and Ms. Kris Aquino with her son Baby James, entertained a crowd of 3,000 delegates and also teased them with the Kapamilya network’s much-anticipated 2010 program offerings like “Habang May Buhay,” “Kokey@ako,” “Rubi,” and “Pilipinas, Got Talent.”
Also bringing the house down was the surprise performance of the station’s top management led by ABS-CBN chairman Eugenio Lopez III, ABS-CBN president Charo Santos-Concio, and Channel 2 head Cory Vidanes, who all gamely danced to the hit Korean song “Nobody” with ABS-CBN Sales heads. They also thanked advertisers for their support as ABS-CBN continues its leadership in ratings, viewership, and programming.
Finally, to cap a magical night, the Kapamilya stars and officials sang the ABS-CBN Station ID with all the guests. They were each given a miniature parol, which they would wave in unison while singing the song. It was indeed a star-studded event, a night of fun and hope which made everybody excited about Christmas once again.
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November 21st, 2009 at 3:52 pm
walang chemistry si richard at heart no.
eh ano naman kung andun si eugene, kay eugene domingo ninyo na naman iaasa ratings ng telenovela ninyo parang ung adik sayo hahahaha..
ibig sabihin lang wala talagang dating ang mga big stars ng gma kaya kay eugene umaasa…ahahahaha
November 21st, 2009 at 4:24 pm
wow!kapamilya ruled
inggit na inggit
ang mga kapusonegro
mamatay kayo sa inggit
obvious naman
mga tv endorser
puro kapamilya
iilan lang ang kapusonegro
November 21st, 2009 at 4:50 pm
guys pls support carol on pbb?
BBcarol send 231 samrt 2331 globe
salamat tulungan nten xiang
masz ma improve ang knyang
sarili?
paalisin nten ang plastik n cii yuri
November 21st, 2009 at 4:54 pm
oh mr. FElipe Goshong,,, yang mga alipores mo,, nangangailangan na ng mga Gamot sa Utak,, bigyan mo naman na cla a,, para tumino,,, wawa na ang PIlipinas,, pinalilibutan na ng mga Baliw at sira ulo……
November 21st, 2009 at 5:44 pm
ABS-CBN’s airtime revenues in 3rd quarter was up 3% despite the drop in advertising minutes.
That means the airtime value of ABS_CBN is very high that they manage to have 3% increase in airtime sales despite of dropping ad minutes.
November 21st, 2009 at 6:46 pm
GANDA NG PBB..NAGKAKAGULO NA ANG MGA FANS NG H.A SA PAG SUPORTA.. GO H.A H.B UBUSIN..
November 21st, 2009 at 6:49 pm
i’ll wait for ABSCBN’s Tanging Yaman. at yung kay juday na habang may buhay.
November 21st, 2009 at 7:05 pm
FULL of RESENTMENT na nman ang mga kanguso!
hahahahahaha!
wala kc clang ganyan!
BORING kc network nla eh!
kahit saang anggulo at aspeto BORING tlaga sa totoo lang.. No offense meant.
go Kapamilya!
Keep it up!
November 21st, 2009 at 8:20 pm
ui ung isa d2 halata na nagapapalit ng username hahaha kakataw ka neng kunwari marami kau lol kanguso
November 21st, 2009 at 10:35 pm
Ang mga KA-UTOT ay nandito na naman.. Full house? Sana mabigyan nila ng JUSTICE yan.. Kasi sa TRAILER pa lang, ang DRY ng dating ng full house.. Kaya mga KA-UTOT diyan! UMUTOT nalang KAYO ng BONGGANG-BONGGA kasi ang ABS-CBN, BEST STATION of 2009 sa Golden Dove Awards.. Kaya mga KAPUSONG KA-UTOT, Okey lang YAN kasi MARAMI naman TALAGANG NA-IINGGIT sa mga KAPAMILYA SUPERSTARS kaya SUPER KAYO kung MANIRA at MANLAIT.. HAHAHAHA!! Go KAPAMILYA!! Ang NAG-IISA..
November 22nd, 2009 at 8:04 pm
Abs CBN currently suffering from depression you know why even their bosses dance in front of the advertisers just to win their hearts hahahaha!
November 23rd, 2009 at 2:01 am
keneth Says:
November 22nd, 2009 at 8:04 pm
Abs CBN currently suffering from depression you know why even their bosses dance in front of the advertisers just to win their hearts
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of course, it’s a sign of gratitude! ganyan ang marketing, as a sign of “thank you” you have to show your hospitality make them laugh or enjoy the moment once in awhile hindi puro business kailangan may pleasure din. pwede namang gawin yon nang kabilang station kaya lang magmumukhang mga kawawa, you know why? kasi ang papangit nang executives nang gma!
November 23rd, 2009 at 5:14 pm
kinakahiya ko if i am kapuso
lalo na may babae banyo queen ngayon
sa siete laHAT na yata kalaswaan na
pasuk sa scandal.
wala nman k sa acting pang bato
ang kaputian lang wala rin nmaN HIGHT
ugly duckling mga e.
kong gusto nyo number kau ulit kanguso
palit kayo gawin star baka may changes
pa pero kahit palitan nyo si palengkera
kay heart,carla,rhian. para mahihirapan
parin kayo lolz.,
November 24th, 2009 at 2:06 pm
# dos flop.. Says: Your comment is awaiting moderation.
November 24th, 2009 at 1:42 pm
So in the tradition of GMA Network’s top rating original fantasy series like Mulawin and Majika, the TV channel is currently developing new programs with working titles like Odessa and Animos which will combine live action and computer graphics.
Ms. Galvante said GMA Network also plans to produce another sequel for Encantadia, a hit show in 2005. A spin-off of Mulawin, it became one of GMA Network’s most popular fantasy-themed prime-time programs, scoring a rating of 40.8% during its pilot week, based on reports by AGB Nielsen Media Research. After the show ended in 2006, it spawned two sequels: Etheria and Encantadia: Pag-Ibig Hanggang Wakas.
“Encantadia was one of GMA’s highest rated primetime programs of all time. We have received requests… to bring back the show. So we are granting their requests,” Ms. Galvante said.
Based on data from AGB Nielsen, GMA continues to lead in the TV ratings race in Mega Manila (Metro Manila and nearby provinces.) As of Nov. 6-9, GMA’s prime-time show Darna and Stairway to Heaven remain the two most watched TV shows in the country with ratings over 35%. Stairway to Heaven, which is based on a Korean drama series, will end its run on Dec.
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dos flop.. Says: Your comment is awaiting moderation.
November 24th, 2009 at 1:44 pm
kawawa naman naniniwla sa Tns na dos lang ang client.
sa buong mundo tns 3 lang sa pinagkakatiwalng ratings provider..
Agb no.1
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dos flop.. Says: Your comment is awaiting moderation.
November 24th, 2009 at 1:56 pm
Broadcast giant GMA Network remains on track of reaching its yearend net income growth target of 20 percent to P2.8 billion as it finished the first nine months of 2009 with a 10 percent increase in net earnings versus last year.
In a press briefing, the firm said net income jumped to P2.15 billion from the P1.96 billion earned in the same period in 2008 despite the series of calamities that recently struck the country and the global financial crisis that caused a decrease in ad spend among major advertisers.
Gross revenues for the first nine months went up by 7 percent to P10.03 billion as airtime revenues from TV and radio contributed P9.24 billion, while subscription fees from international operations and other revenue-generating activities of subsidiaries made P782 million.
Subscription revenues for GMA International jumped 54 percent over last year as the steady growth in the subscriber count of GMA’s two international channels – GMA Pinoy TV (GPTV) and GMA Life TV (GLTV) compelled the revenue upswing for GMA International.
GMA Worldwide, Inc. (GWI), meanwhile, has syndicated locally made programs to as far as Africa, Middle East, and Europe. GWI had a positive revenue contribution with P28.3 million worth of syndication sales in the third quarter, equivalent to 90 percent of its total projected revenues for 2009.
November 24th, 2009 at 2:09 pm
tns national ratins;
ABS-CBN Sports: Z Gorres vs. Luis Melendez (ABS-CBN) 11.8%; Pacquiao Power: Unforgettable Victories vs. Dela Hoya and Hatton (GMA-7) 21.6%
Mark Melligan vs. Michael Rosales (ABS-CBN) 6.7%; Federico Catubay vs. Juan Alberto Rosas (ABS-CBN) 10.6%; Firepower: Pacquiao vs. Cotto (GMA-7) 28.5%
Z Gorres vs. Luis Melendez (ABS-CBN) 15.5%; Firepower: Alfonso Gomez vs. Jesus Sotto-Krasas (GMA-7) 30.9%
My Big Love (ABS-CBN) 18.5%; Firepower: Daniel Santos vs. Yuri Foreman (GMA-7) 38.1%
ASAP ‘09 (ABS-CBN) 5.9%; Firepower: Pacquiao vs. Cotto (GMA-7) 56.9%
The Buzz (ABS-CBN) 11.1%; Showbiz Central (GMA-7) 13.5%
November 25th, 2009 at 6:50 am
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dos flop.. Says:
November 24th, 2009 at 2:06 pm
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Kaya pala dito sa L.A. di makapagsubscribe sa GMA pinoy kung di kasama ang TFC… No. 1 pala ang GMA lol.
koi
Tfc subscriber
L.A.
November 25th, 2009 at 6:57 am
dos flop.. Says:
November 24th, 2009 at 2:06 pm
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Kaya pala sa Japan ngayon ang TFC ay may TFC on mobile na..meaning mapapanuod mo ang mga show ng abs sa celphone… LOL..Maniniwala ako na NO 1 ANG GMA KUNG KAYA NILANG TAPATAN ANG KAYANG GAWIN NG ABS. YUN LANG!!!
koi
tfc subscriber
L.A
November 25th, 2009 at 7:11 am
dos flop.. Says:
November 24th, 2009 at 2:06 pm
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Kung malaki ang kinita ng GMA bakit hindi nila kayang gumastos para gumanda ang signal nila sa other part ng Pilipinas? Puro publicity lang?
Malayo pa ang kailangan nilang habulin sa ABS..That’s why im happy to be a KAPAMILYA dahil ibinabalik nila sa mga subscribers nila ang magandang serbisyo na di kayang ibigay ng GMA.
koi
tfc subscriber
L.A
December 22nd, 2009 at 8:00 pm
kawawa naman ang DOS kinukumpara lang sa gma7 eh mas bunggang2 pa nga ang TV5 sa siete.ano ba yan mga kapuso hindi naman nyo kalevel ang dos..ng-iilusyon lang kayo..ang babadbreath ng mga idol nyo amoy PUTOK pa..hahaha
December 22nd, 2009 at 8:09 pm
GMA for Gaya2 Mga Ambisyosa.hirit pa?…!