GMA News and Public Affairs is Most Credible According to AGB Nielsen Survey
December 17, 2009 by cd
In the recent survey of AGB Nielsen, GMA’s News and Public Affairs programs and personalities scored higher credibility ratings.
GMA Network remains to be the top-of-mind free-to-air TV station in Mega Manila while its news and public affairs programs and talents scored higher credibility ratings than competition in Metro Manila based on a quantitative survey conducted by AGB Nielsen Philippines last September.
A total of 44.8% of the respondents in Mega Manila said GMA was the top-of-mind free-to-air TV station, while 43.7% voted for ABS-CBN. Around 87% of the of the respondents regularly watched GMA, while only about 60% said the same for ABS-CBN.
GMA Network was also one of the preferred stations according to 74% of the respondents, while only 55.1% said the same for ABS-CBN.
In the same AGB Nielsen survey, GMA scored a higher credibility rating of 68.9% than its rival’s 45.7%. This supports earlier findings from a Metro Manila qualitative study done by GMA that the channel was generally perceived as fair, balanced, and truthful, while ABS -CBN was considered by some as biased due to alleged vested interests in politics and business. Some respondents in the qualitative study also noted that some of ABS’ news anchors or reporters have been involved in politics and controversies, thereby affecting the station’s overall credibility.
Based on AGB Nielsen’s study, GMA News and Public Affairs personalities topped the survey based on appeal, credibility, competence, and interest to watch.
Jessica Soho led the roster of anchors and reporters in terms of appeal. Mike Enriquez was considered the most credible, while Mel Tiangco was said to be the most competent and most interesting to watch. Arnold Clavio and Vicky Morales were also consistently in the top five news anchors across all measured attributes.
Other News and Public Affairs personalities including Howie Severino, Pia Arcangel, Kara David, and Rhea Santos were consistently in the top 20 list.
GMA Network was also highly identified with Corporate Social Responsibility according to 83.5% of the respondents, while only 59% claimed the same for ABS-CBN. The result substantiates GMA’s notable and sincere public service.
GMA Network was likewise ahead in overall appeal as confirmed by 67.2% of the respondents compared to ABS-CBN’s 47.8%. A total of 71.3% of the respondents also said that GMA was more innovative compared to the 52.5% who said the same for ABS.
The survey aimed to gather audience perception and impressions about free-to-air TV channels. It was also designed to obtain the characteristics of credible news and public affairs programs, and the factors that influence the image of groups, programs, and personalities.
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February 13th, 2010 at 10:34 am
I don’t know how would I classify myself as a person so I would leave it to Jell to judge me if I belong to class D or E. I have a master’s degree, my own business and a decent job.
I used to watch ABS CBN programs more than GMA 7 but with the continued support of ABS to known cheaters like Willie Revillame I guess ABS CBN have just thrown any credibility they have out of the window. Mine is not just a baseless claim you can see the evidences all over you tube. Maybe it is an old issue but it is an issue that ABS CBN did not bothered to resolve since removing a known cheater from the show is tantamount to admitting that ABS CBN is a station of cheaters. The management would rather protect a cheater and a mass killer too, remember the Ultra incident than protecting the interest of their viewers who mind you also mostly come from the masses. ABS CBN will never achieve credibility unless they clean up their ranks and kick cheaters out of their station.
February 13th, 2010 at 10:46 am
I don’t know how would I classify myself as a person so I would leave it to Jell to judge me if I belong to class D or E. I have a master’s degree, my own business and a decent job.
I used to watch ABS CBN programs more than GMA 7 but with the continued support of ABS to known cheaters like Willie Revillame I’ve no choice but to stop watching their shows. ABS CBN has just thrown any credibility they have out of the window. Mine is not just a baseless claim you can see the evidences all over you tube. Maybe it is an old issue but it is an issue that ABS CBN did not bothered to resolve since removing a known cheater from the show is tantamount to admitting that ABS CBN is a station of cheaters. The management would rather protect a cheater and a mass killer too [remember the Ultra incident] than protecting the interest of their viewers who mind you also mostly come from the masses. ABS CBN will never achieve credibility unless they clean up their ranks and kick cheaters out of their station.