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Jake Cuenca’s Underwear Billboard Stirs Criticisms

Is Jake Cuenca's Bench Body billboard at the Magallanes interchange a traffic hazard?

We learned from the past that billboards can take lives. They pose real danger to people during typhoons. And in normal days, these gigantic ads across EDSA can also pose danger because of its graphic contents.

The latest billboard on the block is the one with young actor Jake Cuenca wearing only a floral-colored briefs. The Bench ad dubbed as “new second skin” was perceived by many as provocative and eye-catching among those driving across sky way and EDSA overpass at the Magallanes area. It was said to be extremely dangerous specially if the ones driving are women, gays or men who get a “little” attracted with other naked men.

One complaint from a certain Atty. Romulo Macalintal was published from a popular spreadsheet which says:

“The advertisement is an intentional and blatant disrespect for family values.” What he meant is that the billboard was too vulgar, lewd, unwholesome and inappropriate for children to look at.

The Advertising Standards Council (ASC), on the other hand, said that the said billboard did not violate any rules whatsoever. It cannot be considered pornographic as there was no genital exposure and the photograph was done in good taste.

Bench has released billboards in the past featuring a celebrity wearing only an underwear. We’ve seen Richard Gomez, Jomari Yllana, Rafael Rosell and Dingdong Dantes.

Unfortunately for Jake Cuenca, his billboard raised various criticisms from some politicians.

Jake expressed his reaction if ever authorities are compelled to remove his billboard:

“…masakit. Kung hindi nila gusto, it’s their opinion, pero sa akin, at the end of the day makita ko lang yun na nakatayo eh I’m happy and I have no regrets in doing the pictorial whatsoever.”

How about you? What’s your opinion about this issue?

3 Comments on Jake Cuenca’s Underwear Billboard Stirs Criticisms

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    we wanna examine it some more

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