A new magazine for men is born with the box office king, John Lloyd Cruz, on the cover of its maiden issue.

Kapamilya actor John Lloyd Cruz looks dashing on the cover of Formula Magazine. As a new player in the male magazine industry, Formula has two focus: stuff and substance. An essential read for young professional male who are into gadgets and success-driven lifestyle.

On its maiden issue, discover how John Lloyd Cruz earned his way to stardom. Also inside are articles about the “2010 Presidentiables,” “Smartphone Showdown”, a comparison between two hip automobiles “Jazz and Yaris” and “Health Myths.”