Kapamilya Stars Impress Southeast Asian Broadcasters
True to his title Asian Pop Idol, Christian Bautista recently wowed top-level executives from Southeast Asia’s leading broadcasting companies after he sung the song “Please be Careful with my Heart” in Bahasa (Indonesian language) together with singer Karylle.
Their remarkable duet capped the appreciation dinner sponsored by ABS-CBN, led by chairman and CEO Eugenio Lopez III and president and COO Charo Santos-Concio, for visiting members of the SMART Alliance, an organization of Southeast Asian networks intended to collaborate on content, sales and marketing, and technology.
Other than Christian, international sensation Billy Crawford and real-life girlfriend Nikki Gil also graced the night and rendered a duet singing the classic hit “You’ve Got a Friend.” The two also served as hosts for the event.
Meanwhile, Aiza Seguerra performed her cover of the song “I Cant Make You Love Me” from her first international album “Open Arms,” which ranked number one in Singapore.
Members of the SMART Alliance convened in Manila recently to formally sign an Equipment and Facilities Rental Agreement that aims to share facilities among member companies to reduce operational and equipment costs; and its website agreement that aims to create an online portal that will provide information on the alliance to its different stakeholders.
To showcase Philippine advancement in the media industry, ABS-CBN also took delegates coming from BBTV (Thailand), International Media Corporation (Vietnam), Media Nusantara Citra (Indonesia), Media Prima (Malaysia), and MediaCorp (Singapore) to the studio to watch its top-rating noontime variety show “Wowowee” and toured them around its post-production facilities where delegates marveled at the state-of-the-art technology the Kapamilya Network is currently using.
Though it is not part of their original agenda, the group also signed an agreement formalizing the joint sales package launched by the group in line with their objective of driving regional revenue through a common led strategy and new target markets to enable the alliance to gain sustainable competitive advantage.
“These are just early steps to realize the tremendous potentials from the synergy brought about by the Smart Alliance. We are looking forward to developing more projects which will be beneficial among our members and increase the competitiveness of Asian media,” said Paolo Pineda, Head of ABS-CBN Business Development and member of the Smart Alliance Secretariat.
SMART alliance turned a year old this month. The alliance aims to create and deliver commercial benefits to its members, and deliver marketing and promotional solutions on a regional platform to its customers.
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