John Lloyd Cruz and Sarah Geronimo are once again hailed Box-Office King and Queen in the 2010 Box-Office Entertainment Awards by the Guillermo Mendoza Memorial Scholarship Foundation, Inc.

Here is the complete list of winners in the 2010 Box-Office Entertainment Awards:

Box Office King – John lloyd Cruz

Box Office Queen – Sarah Geronimo

Prince of Philippine Movies and TV — Gerald Anderson

Princess of Philippine Movies and TV — Kim Chiu

Promising Male Box-Office Star — Coco Martin

Promising Female Box-Office Star — Angelica Panganiban

Male Concert Performer of the Year — Martin Nievera

Female Concert Performer of the Year — Pops Fernandez

Male Recording Artist of the Year — Gary Valenciano

Female Recording Artist of the Year — Nina

Group Recording/Performer of the Year — Bamboo

Promising Male Recording/Performer of the Year — Jericho Rosales

Promising Female Recording/Performer of the Year — Frencheska Farr

Promising Group Recording/Performing Artist of the Year — Pop Girls

Novelty Singer — Willie Revillame

Love Team of the Year — Dingdong Dantes/Marian Rivera

Promising Love Team of the Year — Enchong Dee/Erich Gonzales

Dance Group of the Year — ASAP Supahdance

Child Performer of the Year — Zaijan “Santino” Jaranilla

Film Producer of the Year — Star Cinema

Screenwriters of the Year — Raymond Lee/Senedy Que/Olivia Lamasan

Film Director of the Year — Cathy Garcia Molina

TV Program of the Year — May Bukas Pa

TV Director of the Year — Jojo Saguin (May Bukas Pa)

Bert Marcelo Award — Pokwang

Comedy Box-Office King — Vic Sotto

Comedy Box-Office Queen — Ai-Ai de las Alas