A new station ID and on-air look will greet viewers of ANC, the ABS-CBN News Channel on September 6, 2010 to mark the award-winning station’s unwavering commitment to deliver news to Filipinos wherever they are and amid fast changes in media.

With information dissemination so much easier and faster today and with citizens able to report on their surroundings, ANC Chief Operating Officer Glenda M. Gloria said it is integral to have a news organization focused on making sense out of all the clutter in the media.

“As a news channel, we’d like to be able to connect the dots for our viewers so they could make informed choices and decisions,” she said.

Gloria said the Rotary Club of Manila Journalism Awards TV News Station of the Year has been able to do this without sacrificing the standards and values that brought ANC to where it is now: integrity, perspective, and respect.

Viewers can expect the blue rhombus logo to remain as the key design element in ANC’s new look, which conveys the channel’s glossy, substantive, and engaging nature, according to Gloria.

ANC’s sleek and edgy new ID, meanwhile, depicts how the nature of newsgathering has changed due to technology and citizen empowerment. It shows how information captured by an ordinary individual and shared to ABS-CBN can become a news story reported by our reporters on the scene and anchors on the air.

It also highlights the experience and expertise of the anchors and the news organization that allow ANC to present these stories with context and texture.

Stay tuned to the country’s award-winning and only 24/7 news channel, ANC SkyCable channel 27. For news updates, follow ANCALERTS on Twitter or like the official ANC fan page on Facebook, just search ANC 24/7. You may also visit www.abs-cbnnews.com/anc or www.youtube.com/ancalerts.