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ABS-CBN Wins August National TV Ratings

The Kapamilya network dominated Kantar Media TV Ratings for August 2010.

Filipino viewers preferred to get stranded in the island of “Noah” than in an undisclosed island where the castaways of “Survivor Philippines: Celebrity Edition” stayed as shown in the national TV ratings data provided by Kantar Media, wherein the Piolo Pascual and Zaijian fantasy series topped nationwide TV ratings for August 2010 with an average of 35.9% against its rival’s 27.1%.

The supremacy of “Noah” on Philippine primetime TV was proven even on the day GMA launched its much-touted reality series as “Noah” rated 35.7% vs “Survivor”’s 27.4% last August 30 nationally.

With the continuous dominance of its programs, ABS-CBN Corporation once again maintained its lead in nationwide with an average audience share of 41% versus GMA 7’s 34%. ABS-CBN’s strong performance in August brings its year-to-date shares to a high of 44% as compared to GMA’s 32%. ABS-CBN remains unbeatable in Balance Luzon (areas in Luzon outside Mega Manila) with an average audience share of 43% vs GMA 7 with 38%

The Kapamilya Network’s runaway leadership in Visayas with 58% vs GMA7’s 25% and in Mindanao with 64% vs GMA7’s 16% also speaks volumes of its ratings dominance.

More advertisers prefer ABS-CBN as 43% of viewers with purchasing power (belonging to classes ABCD, which comprise 82% of the total urban population) watch ABS-CBN as compared to GMA with only 34%.

Nine out of the top ten programs in August belong to ABS-CBN. These were “Noah” (35.9%), “Agua Bendita” (34.1%), “TV Patrol” (33.9%), “Miss Universe” (29.4%), “Maalaala Mo Kaya” (27.2%) “Tatak ng Agimat” (26.3%), “Momay” (25.2%), Magkaribal (24.7%), and “Agimat: Elias Paniki” (24.3%).

ABS-CBN’s gateway to primetime program, “Momay” (25.2%) was noticeably doing the ‘job’ as early as 6PM as it beat GMA7’s core primetime programs “Langit sa Piling Mo” (15.4%), “Pilyang Kerubin” (21.2%), “Ilumina” (20.4%), and even the much-hyped tandem of Dingdong Dantes and Marian Rivera in “Endless Love” (19.2%).

Its AM radio also dominated the ratings. DZMM Radyo Patrol 630, the Rotary Club of Manila Journalism Awards 2010 Radio Station of the Year, topped all AM radio stations in the July 2010 Nielsen Mega Manila RAM with an audience share of 31% percent, 12 points higher than DZBB’s 19% and 13 points higher than DZRH’s 18%.

Cable TV channel DZMM TeleRadyo, on the other hand, also ruled the competition as the top cable news channel in the July 2010 Kantar Media-TNS survey for all cabled households surpassing CNN, BBC, Fox News, and Channel News Asia.

Kantar Media, a global market research group, offers audience research measurement systems in 32 countries. It started releasing its Philippine television audience measurement data in February 2009 with panels composed of 1,370 representative households covering urban Philippines and reporting on seven sectors namely the National Capital Region, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court.

43 Comments on ABS-CBN Wins August National TV Ratings

  1. mga sira ang ulo nyo… eh GMA mayabang always pretending number at self proclaim number1,, eh lahat naman ginagaya nila, san ba sila manggagaya, eh dun sa nauna na, eh kelan lang naman GMA, nang pirate ng mga tauhan galing sa ABS.

  2. mahiya yang MGA NAGSASABI NA NUMBER 1 ,,kahit isa nga walang nanood d2 ng channel 2 pagkanta halos lahat lip synch,artista puro kayabangan…di halos nagrarate palabas

  3. Don't you ever insult the visayans and mindanaoans! // September 19, 2010 at 11:07 am //

    @ Ricksy, mahiya ka nga sa sinasabi mo. Sa visayas at mindanao kumukuha ng likas na yaman ang Luzon kung saan puro mga adik at pokpok ang makita mo sa daan.

  4. .,! go abs. i lampaso nyo pah ang GMA… jajaja

  5. there is a difference between class and the un-breed…
    ABS-CBN classy…

    GMA UHMMM… Cheap…. For the people who are un-breed…
    Gosh.!
    Look at their SUPER OVER OVERS HYPED na ENDLESS LOVE.!
    Overs ang binagsakan…

  6. “abs-cbn rules”

  7. @127

    kaya nga NATIONWIDE that means the ENTIRE Philippines! ang liblib na sinasabi mo ay liblib nang mega manila na kung tawagin ay… gma-kamuning! bwahahaha!

  8. Nothing beats the best!

  9. carlarozzipark // September 18, 2010 at 10:35 am //

    obvious naman, pag foreign viewers ABS sila.

    pag GMA? nakakahiyang panoorin eh..

  10. carlarozzipark // September 18, 2010 at 10:33 am //

    quality entertainment? ABS talaga no.1.

    GMA kasi yung mga mabababaw ang kaligayahan ang nanonood..

  11. Natatawa na lang ako sa mga kamangmangan ng iba dito. Gagawa na lang ng acrostic (mag-Google ang walang alam), ‘di pa intelihente ang pagkaka[n]gawa.

    Ngayon, alam n’yo na ang ibig sabihin ng CLASS?

    May konti rin ba kayong natutunan about economics at ang mga pamamaraan ng negosyo?

    Gumanda ba ang common senses ninyo?

    Sana.

  12. Issue 5:

    ABS-CBN bilang subscriber ng Kantar-TNS: walang problema.

    GMA in partnership with AGB sa kanilang People’s Ratings: kung hindi n’yo pa makuha-kuha ang tinutumbok ko, kumain kayo ng mani o malunggay, baka tumalino pa kayo, kesa puro ampalaya na lang ang kinakain n’yo!

  13. Issue 4:

    Dahil malaki daw ang utang ng ABS-CBN, by virtue of the accounting equation (Assets = Liabilities + Proprietors’ Equity), mas malaki ang assets ng ABS-CBN = mas maraming sources of realizable income + mas flexible ang expansion at investments ng ABS-CBN = mas maraming assets pambayad ng utang, mas malaking income pang-dividends = mas mataas ang confidence ng foreign investors na mamuhunan sa ABS-CBN. Kaya nga ang laki ng halaga ng isang share sa ABS!

  14. Issue 3:

    Common sense na lang po. Isang malakihang international survey firm na gaya ng TNS ay pagmamay-ari lamang ng mga Lopez? Pwede kung singyaman nila ang Microsoft at Coca-Cola. Mag-isip-isip, isa, dalawa, tatlo.

  15. Issue 2:

    Ang sinasabi ninyong mga ‘liblib na lugar’ na Visayas at Mindanao ang pinagkukunan ng raw materials at karamihan ng finished products na ibinebenta sa Maynila. Samakatuwid, hindi mabubuhay ang komersyo sa Maynila kung wala ang mga tagaprobinsyang magbibigay sa inyo ng ikinabubuhay d’yan sa Maynila. Ignorante much?

  16. Issue 1:

    Kasama sa SOP ng paggawa ng survey ay ang profiling ng mga respondents: saan sila nakatira, ano ang standards ng pamumuhay nila, magkano ang sweldong natatanggap nila taun-taon, ilan ang miyembro ng pamilya nila kung meron man … duon pumapasok ang classification by classes (A, B, C, D, E, F(?)). Madalas, nagrereflect sa mga survey results gaya ng ginagawa ng Kantar at AGB (meron ba talaga sa AGB?) ang data mula sa profiling.

    Dapat alam ninyo yan dahil may research subjects kayo sa high school (at the least) at college … or, nakakapag-aral ba kayo?

  17. 126

    no. 1 ang dos sa liblib na lugar at bulubundukin sa visayas at mindanao ha ha ha!ha!yan ang totoo ha ha ha !

  18. yan ang tunay na number 1… NATIONWIDE hindi kung saang tabi tabi sa kamuning! bwahahaha!

  19. 122

    wag mo gamitin name ko kahit kaylan di susuko ang gma dahil gma di ganid. yan karma sa inyong taga dos. sunod sunod na flop both movies and tv shows. endless love d best.pinakamarami ang ads kahit gabing gabi na.marian pumirma na naman sa SMDC. talagang c marian ang no. 1. dos subsob at lagapak sa sandamakmak na utang. ha ha ha !

  20. 122

    bayaran ka ng dos . bat ako ang susuko kami nga ang panalo. desperado ka na talaga palibhasa sunod sunod ang flop nyo both movies and tv shows. endless love still pinakamarami ang ads kahit gabing gabi na. endless love d best!

  21. ABS-CBN NUmber 1 // September 17, 2010 at 10:09 pm //

    More advertisers prefer ABS-CBN as 43% of viewers with purchasing power (belonging to classes ABCD, which comprise 82% of the total urban population) watch ABS-CBN as compared to GMA with only 34%.

    —————

    ABS Viewers Classes ABCD…

  22. Congrats mga kapamilya kau ang WINNER.Suko na ako. Sosyal at no. Kayo sa buong pilipinas. Ok lang kung ang GMA namin ay number 2. Kasi yan ang totoo

  23. dos mas lalong poor magisip kc lagapak na baon pa sa utang. class A sa KATANGAHAN class A as in AANGA ANGA ha ha ha !

  24. TFC at ABS-CBN ang tunay na no.1! // September 17, 2010 at 5:59 pm //

    WE HATE GMA 7 Mga Show ng GMA 7: Kung hindi nakaw, hiram. Kung hindi recycled, patapon.

  25. TFC at ABS-CBN ang tunay na no.1! // September 17, 2010 at 5:58 pm //

    WE HATE GMA 7 ABS-CBN’s consolidated revenues grow 44% in the first half of 2010 pushing net profits to nearly triple to P2.27 billion. GMA-7 posts 24% hike in their income to only P1.689 billion in the first half of 2010.

  26. TFC at ABS-CBN ang tunay na no.1! // September 17, 2010 at 5:58 pm //

    114
    ricsky Says:
    September 17th, 2010 at 4:07 pm
    [+]
    113 wag mong sabihin na ganoon ang viewers ng 2 network dahil marami rin sa gma viewers ang may kakayahan. mayabang lng … …

    ======================

    WE HATE GMA 7 Hanggang ngayon hindi parin ako makahanap ng magandang dahilan para panoorin ang mga palabas ng GMA 7. Aksaya lang ba ng oras o sadyang hindi lang talaga karapat-padat pagtuunan ng pansin? –

  27. TFC at ABS-CBN ang tunay na no.1! // September 17, 2010 at 5:57 pm //

    WE HATE GMA 7 Sa totoo lang, kahit may magawa mang magandang palabas ang GMA 7 hinding hindi na maaalis sa imahe nila ang KAPALPAKAN. Dahil doon sila nakilala.. sa paggawa ng mga PALPAK. Failure is GMA 7’s Best Trademark. – bwahahaha!

  28. AGB NIELSEN-GMA RATINGS TANDEM // September 17, 2010 at 5:55 pm //

    WE HATE GMA-7.

    CHEAP ARTISTS. Regine Velasquez: “..maganda talaga yung ASAP..mga production numbers, talagang pinag-iisipan!” | MASKI HINDI MO SABIHIN, ALAM NA NAMIN IYAN. XD

  29. 114
    ricsky Says:
    September 17th, 2010 at 4:07 pm

    wag mong sabihin na ganoon ang viewers ng 2 network dahil marami rin sa gma viewers ang may kakayahan. mayabang lng kc ang kapamilya at kiniclaim na cla ay class A. class A kay melai, pokwang at vice, yan ang taste ng class A na sinasabi mo, kaya wag maliitin ang gma viewers. kc dos tadtad ng kayabangan~!!1!

    —————————————

    NAKAKATAWA TALAGA ANG MGA FANS NG GMA-7 ..hahahahaa LMAO!!!

    kung sa tingin mo mayabang nag dos ano na kaya sa sa gme?? ubod ng yabang? hahahaa.. claim ng clim na sila daw ang pinapanuod sa buong bansa pero look ang ratings nila, mega lang nag pinapalababas tapos people’s rating na? asan na ang household?? hahahaaa.. kahit grade one pwede mag analyze sa situation kung sino ngayon ang mayabang at manloloko sa ratings at mga tao…..hahahaha

    GMA-7 poor station like their fans na poor mag isip!! hahaha lol

  30. 113

    wag mong sabihin na ganoon ang viewers ng 2 network dahil marami rin sa gma viewers ang may kakayahan. mayabang lng kc ang kapamilya at kiniclaim na cla ay class A. class A kay melai, pokwang at vice, yan ang taste ng class A na sinasabi mo, kaya wag maliitin ang gma viewers. kc dos tadtad ng kayabangan~!!1!

  31. Before kc ng-babase lng yung mga advertisers sa mismong ratings meaning kung sino mas malaki ratings sila yung may mataas audience share pero ngayon ng-iba na kc it doesn’t mean na mas mataas audience share ng isang istasyon ay proportional rin yun sa kakayahan nilang mg-purchase given the fact that majority of the people living in the country are poor and don’t have the purchasing power. So, bottomline is, eventhough ng-claim yung GMA na cla number 1 sa ratings (which I doubt) ay hindi pa rin mgpapanalo sa kanila kc nga majority of their viewers are from the Class D or E na wala kakayahang bumila ng mga produkto ng mga advertisers. Kaya mas mataas yung advertising load sa ABS kc mas maraming silang viewers from class A, B, and C meaning yung may kakayahang bumili ng mga produkto.

  32. ano pa ba ang dapat asahan sa syempre abs yan. wag ng magtaka at wag ng patulan yang kantar survey na yan

  33. hahaha.. Kantar media research pagaari daw ng mga Lopez??? tanga iresearch mo kaya ng malaman mo kung sino may-ari at ano-anong bansa may mga client ang Kantar.. pag mga kapuso talaga kung magcomment bobo-bobohan!!!

  34. sarap mag mahal ang may SUSO..gma7 we’re not belong..haha

  35. sarap mag mahal ang may PUSO.. gma7 where you belong…

  36. hahahah wala ng 40+ ratings ang network its mean bumaba cila tapos tumaas ang ibang network.

  37. hahaha nag labas ng article to prove panalo sila. panic na kc ngaung bumawi na ang gma. dati gma ang naglabas ng ganito ngaun cila na hahahaha. weather2 ika nga.

  38. tama!!!MEGA MANILA IS NOTHING COMPARED TO NATIONAL HAHAHA

  39. pangit ba si santino?

    eh ano kayo ung buboy?panget na panget!

  40. okey lang noon na tumaas ang abs last year kc andon pa c idol willy pero ngayon?dapat kc alisin na iyong win na win nakakainis lang panoorin wlang kuwenta kya pilado 3 ang ratings hahahahaha..babalik na iyong maarte na c mariel sama ng ugali kahit bestfriend kinakagalit balimbing pa cya ang nagcimula ng kay claudine at angelica..arte talaga kya ndi na ako nanonood pero iyong telesere nanonood ako…kya tv5 na lang ang pinapanood ko gya ng everybody hapi paparazzi juicy at marami pang iba…

  41. 88
    kapal mo westguy Says:
    September 17th, 2010 at 4:14 am

    [+]

    GANON TALAGA PAG MALAPIT NA MAG CLOSE ANG NETWORK..KC E CLAIM NA LNG NA NUMBER 1 KC NAKA DEMANDA ANG ABS NI WILLIE HAHAHAHAHAH FLO… …
    [Open ↓]
    [-]

    GANON TALAGA PAG MALAPIT NA MAG CLOSE ANG NETWORK..KC E CLAIM NA LNG NA NUMBER 1 KC NAKA DEMANDA ANG ABS NI WILLIE HAHAHAHAHAH FLOPPPPPPPPPPPPPPPPPPPPPP
    ————————-
    hahaha.. mag isip mabuti bago magcomment.. napapaghalata 2loy n low iq ka teh… isa pa teh, wlang claiming n no. 1 ang abs sa article n 2 at ndi gngwa un ng abs kc sa ABS number ang viewer at ndi ang network. unlike dun sa jbilang station n claim ng claim n number kuno dw sila where in fact ndi nman… dba mas naklakahiya un.. kapuso k nga utak tlangka..

  42. KAPAMILYUCKIES YUCK!!! // September 17, 2010 at 7:42 am //

    E.?ANU ITO!GMGAWA NA NAMAN NG KASINUNGALINGAN ANG KAPAMILYA.???HAHA!

  43. pakibasa KANGUSO!bulok ang GMA-AGB TANDEM // September 17, 2010 at 7:38 am //

    AGB Nielsen Concedes Error In Ratings After ABC News Dispute IN THE U.S.!

    NEW YORK — Nielsen Media Research has conceded making an error and is performing a recount after the company’s ratings on Tuesday initially indicated that ABC’s “World News” most likely had its smallest audience ever.

    “The numbers don’t make any sense,” said Jon Banner, executive producer of “World News.”
    basahin niyo ito kanguso!

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