GMA Network Launches 2010 Christmas Station ID: ‘Isang Pagkilala sa Puso ng Pilipino Ngayong Pasko’
October 30, 2010 by cd
This Christmas season, GMA Network launches a different kind of station ID.
Instead of the usual music video typical to a station ID, GMA presents three sketches that recognize the heart of the Filipino through a series of true-to-life inspiring stories.
Titled “Isang Pagkilala sa Puso ng Pilipino Ngayong Pasko,” the stories tell the real-life tales of Filipinos who, by sharing what they can, have made a difference in the lives of many.
Starring in the vignettes are three of GMA’s biggest and most renowned Kapuso stars: Dingdong Dantes, Marian Rivera and Richard Gutierrez
Dingdong Dantes plays the role of Jose, a modern day Christmas angel. Jose spends Christmas Eve going to different hospitals in Metro Manila, paying the bills of indigent patients unable to afford treatment. When the surprised families of these patients ask to thank him, they are told that Jose has already left.
Marian Rivera portrays the role of Mila, a woman who literally opens her home to the less fortunate. Mila welcomes the Season of Advent by selling Christmas decors in her garage. She uses the money she earns to prepare food and feed more than 200 families on New Year’s Eve.
Richard guttierez, on the other hand, plays the role of Ed, a US immigrant based in Las Vegas, Nevada, whose heart remains very Filipino. With his wife, he personally packs balikbayan boxes with toys and school supplies and ships these at Christmas time to children in different provinces.
Director Paul Ticzon explains the characters in the Christmas campaign are real-life Santas. “These are people who go out of their way to create a meaningful Christmas for others. Their stories will hit you in the heart,” he said.
Shot in high-definition (HD) digital video technology, these plugs will air from time to time on GMA-7 and are also slated to be seen in SM Cinemas.