After Martin Nievera, Lea Salonga, Gary Valenciano and Charice Pempengco, the next world-renowned singer who serves as “The Voice” of this year’s station ID of The Filipino Channel (TFC) is no other than Jed Madela.

Jed himself is a Global Filipino who brings honor to his country wherever his passion for singing leads him. He first made waves in 2003 when he won the Best Voice of Asia Male Singer of the Year in Kazakhstan. Not long after, he caught the western music industry’s attention at the World Championship of the Performing Arts (WCOPA) in Burbank, California. Jed got all the major awards, bested over 3,500 acts from 51 countries and became the 2005 Senior Grand Champion Performer of the World.

After winning the highly coveted WCOPA title, Jed found himself in front of eager producers and agents who offered him several recording and acting opportunities in Hollywood, “They wanted to fix my papers and let me stay there permanently,” Jed recalls. But Jed decided to return to the Philippines. “I want to share the victory with my fellow Filipinos,” he says.

As his way of giving back to his home country, Jed breathes life to “Tayo ang TFC”, dedicated to the millions of Global Filipinos he represents. TFC’s 17th anniversary station ID is in celebration not just of the success of TFC but also of the enhanced lives of overseas Filipinos and their families.

According to Mr. John-D J. Lazatin, the Customer Engagement Head of TFC, “As we launch our new station identity, we look at ourselves from the eyes of our customers. To them, we are not just a channel and a provider of various services. Through the years, we have been a Kapamilya that help lead brighter, happier lives wherever they choose to prosper. TFC is a beacon of light that will always journey with the Filipino as he brings out his own light into the world for himself, his family and his community.”

For two consecutive years, TFC has been recognized by no less than the PromaxBDA World Awards for its outstanding station IDs: Silver Award for “Isang Dugo, Isang Lahi, Isang Musika” in 2005 and another Silver Award for “Lipad ng Pangarap” in 2006. The PromaxBDA Awards is the only competition organized by the international association of entertainment professionals to recognize excellence in Marketing, Design and Creative Content and serve as the industry standard for excellence. Hopefully, with Jed rendering the theme for TFC’s new station ID, the world would once again recognize Filipino ingenuity.

This Sunday (April 3), watch out for the unveiling of “Tayo ang TFC” in ASAP Rocks on ABS-CBN in the Philippines and TFC in other countries around the world.