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Nestlé Philippines Unveils Kasambuhay, Habambuhay Short Film Anthology

In celebration of its 100 years in the country, Nestlé Philippines presents "Kasambuhay, Habambuhay" today, June 11, until tomorrow at SM Megamall, SM Southmall, SM Rosales, SM Cebu and SM Davao. Admission is free!

Now on its 100th year in the country, Nestlé Philippines, in cooperation with Star Cinema and Cinema One, proudly unveiled “Kasambuhay, Habambuhay Short Film Anthology,” featuring 10 short films highlighting the values embodied by each of its pillar brands all in 100 minutes.

Nestlé Philippines CEO and Chairman John Miller and Director of Communications Sandra Puno graced the Gold Carpet premiere of the anthology, which was held recently at Rockwell Tent, Makati City.

“This relationship with the Filipino consumers, anchored on the quality of our brands and the role that these much loved brands have played in helping nurture and nourish Filipino families, is what led us to our centennial theme Kasambuhay, Habambuhay,” Miller said.

Most sought after Kapamilya stars Jake Cuenca, Bianca Gonzalez, Melissa Ricks, Luis Manzano, Mariel Rodriguez, Kaye Abad, Rich Hardin and Toni Gonzaga added glitter to the night as they welcomed the distinguished guests of the evening.

Each of the film features a Nestlé brand while showcasing creative Filipino filmmaking talent. The short films can be viewed for free this month in selected theatres nationwide.

The 10 short films are: “The Howl and The Fussyket,” “Unplugged,” “Silup,” “Isang Tasang Pangarap,” “Sali Salita,” “Oh! Pa Ra Sa Ta U Wa Yeah,” “Downtown,” “Tingala sa Baba,” “Cooking Mo, Cooking Ko” and “Sign Seeker.”

Some of the country’s acclaimed actors such as Gloria Romero, Eddie Garcia, John Lloyd Cruz, Sid Lucero, Marvin Agustin and Eugene Domingo showcase their talents in the short films.

The Kasambuhay, Habambuhay Short Film Anthology is only one of Nestlé’s hundred ways of celebrating its 100 years of touching the lives of consumers and making an impact on Filipino families from generation to generation.

Prior to the Kasambuhay film showing, Nestlé launched a 90-second TV commercial to illustrate how Nestlé brands have become a significant part of Filipino family life. Accompanied by the popular OPM song called Pag-ibig (Love), it features a heartwarming storyline showing Nestlé as a constant companion from childhood to senior years.

A centennial cookbook entitled “Celebrating 100 years of Cooking with Nestlé” has been published. Featuring 100 easy-to-prepare, affordable and tasty recipes developed for Filipino taste buds using Nestlé products, the book is divided into 10 sections, which also features an aspect of Filipino life in each section. Plus, centennial promo packs of selected Nestlé products are currently on sale this month.

10 Comments on Nestlé Philippines Unveils Kasambuhay, Habambuhay Short Film Anthology

  1. spongebob // June 12, 2011 at 12:55 am //

    patawa ka no.5

  2. business daily // June 11, 2011 at 11:17 pm //

    MANILA Philippines – In celebration of its 100 years in the country Nestl Philippines Kasambuhay HabambuhayShort Film Anthology will finally be shown for free tomorrow June 11 and on June 12 starting 11 a.m.

  3. gegegegemon // June 11, 2011 at 9:44 pm //

    boycott it in honor of the workers of Nestle’…hundreds of the peasants plight against Nestle’….lives had already gone because of their brutality to the farmers…

  4. nnyl_yram25 // June 11, 2011 at 8:45 pm //

    i recommend this film anthology to everyone! kapamilya man o kapuso, what matters is maganda ang mga short films definitely.. a lesson within every short film.. 🙂

  5. invited po dito ang mga executives ng KAPAMILYA….ulitin ko po KAPAMILYA LANG…by NESTLE PHILIPPINES…

  6. 7 Kapuso Stars kaya.konti ng kapamilya.hahaha. // June 11, 2011 at 5:31 pm //

    patawa ka number 2

  7. Anonymous // June 11, 2011 at 1:30 pm //

    huwag din kayong mag-concentrate sa iisang artista kasi sayang…ang daming magagaling sa GMA hindi lang si MARIAN RIEVRA na hanggang ngayon ndi pa ngi-improve ang acting…huwag lang kay BARBIE FORTEZA anjan din naman yung ibang magagaling at kung tutuusin ay mas magaling pa jan sa mga nabanggit…mag-isip naman kayo nang bagong concepts at hindi puro mga mababaw na story lines at concepts….sa news department niyo gawin niyo namang pang world class at hindi ka-level nang TV5…grabe ang kopkorny nang mga news niyo…parang galing lang sa kung saang basurahan…tingnan niyo ang T.V. patrolllka-level ang mga international news program at ang ANC parang CNN at BBC lang so unlike nung mga news TV niyo haaaay….andaming dapa i-improve sa GMA pero sa dinami dami nang pwedeng i-hire para i-improve ang network mababago din naman siguro yun….good LUCK GMA…huwag IPAGYABANG ang mga uncredible na ratings bagkus PAGBUTIHIN ang mga programa na inio-offer niyo sa mga audience..

  8. Anonymous // June 11, 2011 at 1:24 pm //

    tsaka ndi ba nila pinapanood ang PARTY PILIPINAS sa T.V. ang dilim kaya..ndi ba nila kayang bumili nang worldclass na camera???tsaka napaka-INCONSISTENT naman nang AGB biglang magnunumber one ang amaya samantalang second lang dati yung MINSANG LANG KITA IIBIGIN…ikaw nga tanungin ko, manonood ka ba ngayon tapos bukas hindi tapos sa isang araw manonood ka ulit???got my point????grabe talaga…napakabobo naman nang mga kapuso kapag hindi nila nakita yung logic doon…haaay….KAPUSO huwag kayong magyabang…ang gawin jiyo is IMPROVE your services bago niyo sabihing number one kayo…huwag niyo din laging pinapatalastas ang ratings galing sa AGB kasi wala namang magbabago kung pangit pa rin ang programs niyo….mag-isip naman kayo nang ibang concepts…matatalino na ang mga audience ngayon at hindi niyo na maloloko sa mga magic magic…yung mga teledrama niyo sa hapon yun dapat ang nilagay niyo sa primetime kasi mas mukhang mas nagre-rate pa yung mga yun kaysa diyan sa mga magic magic niyo

  9. Anonymous // June 11, 2011 at 1:18 pm //

    wahahahahah ano mga kapusong pangit na ubod nang tigas nang mukha….puro kapamilya na naman ang andito…kaka-stress talaga ang mga kapupu kaka-claim nila na sila ang number one hindi naman sikat ang mga rtista nila hahahahahahah grabe ano bang basehan nila nang sikat?????grabe ka-stress talaga over…paanong naging number one ang amaya eh ndi naman napapag-usapan…ang captain barbel ang korny, talo pa ni ana manalastas hahahah tapos napakabobo…binalik agad ang temptation of wife…ndi man lang pinanabik ang audience…hindi talaga marunong sa tinatawag na MARKETING STRATEGY grabe kabobo hahahah tsaka ang mga shows ndi nominated sa mga worldclass award giveng bodies pati ang mga artista grabe hahahahahahahahahah nakakatawa talaga sila kakasabi na number one sila wahahahahahahahahahahahahahahah ang BOBO nang mga KAPUSO grabe hahahahahah

  10. Anonymous // June 11, 2011 at 1:18 pm //

    SM CITY IS NOW AVAILABLE NA mga KAPAMILYA ang movie na e2

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