The “Next Top Model” franchise has been acquired by Singapore’s ice-TV network for the production of a pan-Asian English language version this 2012.
The project will see the imminent launch of an Asia wide online search for the freshest new faces to take their first steps onto the world’s modeling catwalk.
Finalists from around the Asia region will compete in the prime time reality series “Asia’s Next Top Model” where the winner will bring home a contract with a top global modeling agency aside from the cash prize.
The original concept–“America’s Next Top Model”–was created in 2003 and is still hosted by talk-show host and model Tyra Banks who also serves as the head judge and executive producer of the show. The show is currently airing its 17th cycle in the US with the 18th cycle set to debut in Spring. The success of the format has seen localized series being produced in over 20 markets including Australia, Brazil, Germany, Russia, New Zealand, Britain & Ireland, Italy, Greece, Mexico, Korean and Vietnam among others. The US version is licensed in over 100 markets around the world.