Avon gives Anne Curtis a new reason to shine.

Have you ever wanted to lavish your lips in stunning color and perfect shine? This summer, AVON, the top global direct selling company and the No. 1 makeup brand, hosted its hottest event of the year to officially launch two major names that will redefine captivating beauty—Anne Curtis and Avon Shine Attract Lipstick.

Dubbed as the biggest and shiniest happening in town, the exclusive Avon Color and Shine Party was held in a luxurious glass Avon Tent mounted at the heart of the posh BGC in Taguig. Privileged media friends and special guests arrived in their best shimmery chic ensembles and enjoyed a night of visual and aural festivities, including spins and beats from the gorgeous DJ Mia “Miaow” Ayesa and Sanya “Saninja” Smith. The highlight of the glamorous evening was the introduction of show business’ hottest and most bankable properties, Anne Curtis, as the newest face of Avon Color, and Avon’s new lipstick line, Avon Shine Attract.

Avon Senior Vice President and President for Asia Pacific, Bob M. Briddon welcomed Anne, saying, “Anne is such a perfect fit for the brand. She continuously proves to be a colorful, multifaceted talent. A TV host, actress, model, and now singer, Anne fearlessly ventures into new fields, and succeeds with unparalleled flair. In short, she’s the total package, just like this new revolutionary lipstick from Avon.”

Anne gleefully quipped, “I’m so happy to be the newest addition to the Avon family. Being the company that shares the same belief in empowering women, accepting the offer was easy.” Known for her luscious lips, Anne shared her latest lip color favorite, “When Avon introduced Avon Shine Attract Lipstick to me, I was instantly hooked. It gives me the perfect mix of color and shine all in one lipstick. Plus, it has a different kind of bullet, the packaging is so sleek. I love the wide variety of shades, but my favorite is Passionate Red. It easily makes me feel empowered with just one sweep. The color and shine blend in perfectly. With this, every Filipino woman can definitely shine! After all, why just color when you can shine?”

At the party, guests were invited to try on the new lipstick at Avon beauty counters. Avon Shine Attract is the world’s first lipstick with a glossy, moisturizing outer gel and a rich, vibrant core. The inner core provides lavish color, while the hydrating clear gel provides satiny shine, and has Vitamin A, E and SPF 15.

Avon Marketing Director for Southeast Asia Cluster, Ashley Ferguson, was proud to officially reveal Avon Shine Attract at the party and told guests, “We’re very excited to be introducing this new product—a lipstick that’s expertly formulated to give women the perfect balance of color and shine in each swipe. It leaves lips feeling weightless, not sticky, and comes in a package of pure perfection. Plus, Avon Shine Attract is available in a wonderful selection of 10 shades that we specially created for Asian women.”

Guests took home this luxurious new lip experience with a complete set of the ten Avon Shine Attract shades. From glamorous girl to daring diva, Avon Shine Attract caters to every woman’s shade of choice, offered in Rose Pink, Guava, Happy Pink, Cherry Pie, Fuchsia Flare, Mysterious Mauve, Caressing Coral, Fever, Orchid, and Passionate Red.
Avon Shine Attract lipsticks are available for Php 399.00, starting May 1, 2012, exclusively through Avon Representatives nationwide. Don’t have an Avon Lady yet? Log on to www.avon.com.ph to find out how to contact an Avon Representative. For updates and promos, connect with Avon Philippines through Facebook.com/AvonPhilippines and via Twitter at @AvonPH.

— COLOR AND SHINE PARTY GALLERY —