‘It’s More Fun in the Philippines’ International TVC Launched on CNN
May 1, 2012 by cd
The Department of Tourism released on Monday, April 30, the international TV commercial for the “It’s More Fun in the Philippines” campaign on CNN.
The TVC runs for 30 seconds and it features selected “It’s More fun in the Philippines” online posters which became viral in various social networking sites since the launch of the campaign last January.
Made by various Filipino netizens, featured on the online posters are popular tourist destinations in the country like the Chocolate Hills in Bohol, the rice terraces in Cordillera, the sky blue waters of Boracay, the underground river and the limestone islands of Palawan.
The said TVC, which featured disco house song ‘Barbra Streisand’ by Duck Sauce with rap by Pinoy Black Eyed Peas member Apl.de.Ap, ended with the question “What will you come up with?”
A short version of the campaign, which runs only for 15 seconds, features footage of the iconic Philippine Tarsier with the caption, “Staring Contests. More fun in the Philippines.”
Watch the TVC here: