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ABS-CBN Tops Primetime in Metro Manila and Nationwide for the Month of April

May 4, 2012 by  



ABS-CBN keeps its stronghold on primetime TV, the most important part of the day for both viewers and advertisers, last April, based on data from the global industry-trusted multinational audience research group Kantar Media.

Kantar Media, which has national panel size of 1,370 homes and 7,535 individuals that are statistically representative of total Philippine TV population, reported that overall, ABS-CBN enjoyed the highest audience share in total day among all TV networks with 35.1% of Philippine households watching its shows.

ABS-CBN hit an average audience share of 42.1% nationwide last month, excluding the Holy Week, on primetime from 6PM to 12 MN when most Filipinos spend time watching TV and advertisers put their investments to reach more consumers efficiently, higher by 12.7-points than its rival network GMA’s 29.4%. In Metro Manila, ABS-CBN’s average audience share for primetime reached 35.4%, beating GMA’s 32.6%.

Across other territories, ABS-CBN remains to be the network of choice by most Filipino homes on primetime as it again topped in Balance Luzon (areas in Luzon outside Mega Manila) with 45.4% share vs GMA’s 30.4%. ABS-CBN ruled the Visayas with 55.8% share vs GMA’s 18.7% and pulled away further in Mindanao with 59.4% share vs GMA’s 15.5%.

ABS-CBN’s primetime leadership is still driven by the success of its top-caliber drama series. Its primetime series “Walang Hanggan” topped all programs in Metro Manila, Mega Manila, and national TV ratings. It averaged 34.6% in terms of TV ratings across the country.

Recently concluded “E-Boy” (30.2%) came in second while newly launched royal drama especially shot in Bhutan, “Princess and I,” instantly rose to the third spot with an average national TV rating of 28.8% after debuting last April 16.

“MMK” remains to be the most watched program on weekends and ranking fourth in overall tally with 28.6%, while the 25-year-old flagship primetime news program “TV Patrol” is still the number one newscast in the country with 22.9% in TV ratings.

Overall, eleven out of the top 15 programs for April are produced by ABS-CBN. Other Kapamilya shows in the list include “Dahil sa Pag-ibig” (24.7%), “Wansapanataym” (23.6%), “Rated K” (20.5%), “Kapamilya Deal or No Deal” (20.1%), “Toda Max” (19.1%), and “Sarah G Live” (18.5%).

Based on Kantar Media’s report, ABS-CBN garnered an average audience share of 35.1% in total day with rival GMA Network placing second with 33.7% share.

ABS-CBN registered a net income of P2.4 billion for the full year 2011, while news media reported that GMA Network net income plummeted P1.72 billion in the same period.

Kantar Media, a multinational market research group that specializes in audience measurement in more than 80 countries, has 22 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services. Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, and Wellmade Manufacturing Corporation. They also include pan-regional networks likes CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court contrary to claims by GMA, which is not a party to the case, that it has been resolved.

TABLE 7. TOP 15 PROGRAMS IN APRIL 2012 (NATIONAL HOMES)


Comments

52 Responses to “ABS-CBN Tops Primetime in Metro Manila and Nationwide for the Month of April”

  1. Justin on May 4th, 2012 7:25 am

    walang katotohanan ito….   gma ang dbest  no 1 kapuso frome canada

  2. ZOiLOaNzhere on May 4th, 2012 7:36 am

     wOw!!! ABS-CBN Gooo… malapit ng maging atin ang Mega MAnila… Bahala
    ang GMA 7 kung aagawin nila ang Daytime sa National, hnd nmn importante
    yan eh… Primetime nmn ang pina ka important at all.

  3. jay on May 4th, 2012 7:42 am

    no, i believe this is true. ABS-CBN has all the big stars. and im from Canada too, eh Justin :)

  4. Rowfer on May 4th, 2012 8:19 am

    ABS CBN NO DOUBT THE BEST OF THEM ALL.  LAHAT HALOS NG MGA ARTISTA NG ABS CBN SIKAT.  KAYA HINDI LANG NAKAFOCUS SA ISANG ARTISTA.  ITO ANG TOTOO.

  5. bussset!!! on May 4th, 2012 8:23 am

    here’s my simple analysis, Yung movie ni pokwang (A Mother’s Story), di naman masyado pinromote ng ABS pero still manage to earn almost 30M, pro yung movie ni Rhian at Aljur (my Kontrabida girl) halos every commercial gap eh pinapatalastas pro Flop sa box office with 13M lang yung earnings considering big stars ng GMA and cast nun.. this is because Walang masyadong nanonood sa GMA.. na kahit ipatalastas pa nila ng maraming beses kung wala naman nanonood magiging FLOP nga yan.. hahaha

  6. Richard Lumbo on May 4th, 2012 9:09 am

    mas malaki daw yung kinita ng abs kumpara sa GMA last year samantalang kung tatanggalin yung 1.1 billion na gain sa pagbenta ng skycable shares eh lumalabas na yung net income lang nila sa usual business eh 1.3 billion lang so lamang pa rin ang GMA sa net income na 400 million kumpara sa abs for 2011.

  7. Roentgen S. Buray on May 4th, 2012 9:24 am

    Kung sikat ang mga Artist ng GMA – bakit FLOP ang mga movies nila? dahil ba totoo na ang audience ng GMA mas marami galing sa lower class? hhhhhmmm…

  8. Glenda_ron on May 4th, 2012 9:50 am

    bka ikw lng isa ang nanood ng gma kya no. sau.. kelan ba nagng no. ang gma?

  9. Jaypee Malang Pangcoga on May 4th, 2012 10:11 am

    tma:)

  10. Jaypee Malang Pangcoga on May 4th, 2012 10:12 am

    xa lng ang nanunud ng gma kya gnyan xa magreact!

  11. Kean on May 4th, 2012 10:36 am

    I agree that ABS-CBN dominates the primetime. Although balwarte ng GMA 7 ang daytime and that it’s because of Eat…Bulaga! Maghanda-handa na ang GMA 7 dahil nalalapit na ang pagbabalik-Kapamilya ng Eat…Bulaga! Paano na yan? Bagsak na naman ang mga Kapuso sa kangkungan niyan!

  12. alejandro9am on May 4th, 2012 10:56 am

    magpa kamatay ka na lang  justin kc talunan ka na 

  13. line on May 4th, 2012 10:59 am

    ito ang katotohanan..wala p rin mkktalo sa abscbn..go go go walang hanggan, wako wako

  14. line on May 4th, 2012 11:05 am

    ang ratings ng kantar agrees with the abscbn and its stars million followers in facebook, twitters, blockbuster movies, endorsements, gold record hits..awards…..

    ung gma, sa kamuning lang tlaga..pwede sabhin n maganda documentaries nila being recognized internationally pero it doesnt follow na no.1 k tlaga.

    pag nawala n ang eat bulaga sa kanila, wala na sila.
    anyway, after maglapse ng 3yr contract ng eb sa gma, chances are lilipat ito sa tv5, which may be by that time eh pag aari na ni mvp..pwede n rin sila makisosyo ipalabas sa both chanels ang eb, he he.

  15. line on May 4th, 2012 11:06 am

    suggestion lang po..i replay po kya ng abscbn ang walang hanggan either b4 or after showtime.

    im sure patok ito.

  16. johnmark on May 4th, 2012 11:08 am

    wala ngang gma dito sa canada dunderhead

  17. johnmark on May 4th, 2012 11:10 am

    walang ng gma dito sa canada, nalugi kasi. cut ng rogers, bell, shaw at telus hindi nagbabayad ng utang lol

  18. Lhing Ocon on May 4th, 2012 11:47 am

    hindi nakapagtataka na mag number 1 ang abs-cbn dahil sa mga show pa lng ng kapamilya talbog na ang gma at tv5! lalo naman pagdating sa mga artista? mas triple pa yata ang lamang ng abs-cbn sa gma at tv5! pa2nay lang na halos lahat ng mga advertiser eh kapamilta artist ang kinukuha? napapanuod nmn natin yan sa tv.halos lahat ng mga product endorser taga abs?

  19. Jackytrio on May 4th, 2012 11:52 am

    Hay naku si Charo Nunal Santos! Ang galing mong magmanipulate. You should thank me. Nagcomment lang ako na talo ng GMA ang ABS- CBN sa Total Ratings ( meaning lahat ng shows na pumasok sa top 20) based on the data  from Kantar last month. What is your basis for saying that ABS CBN has more viewres than GMA? PAKIBALIK PO YUNG DATA NG TOP 20 SHOWS PARA MALAMAN NG PUBLIKO KUNG ALING NETWROK ANG MAY PINAKAMATAAS NA TOTAL RATINGS. Aba minanipulate na kaagad.  How could you explain that?  LOKOHIN NINYO SARILI NINYO.  ABS CBN, the one and only network subscriber ng KANTAR. GUMAGAWA NG SURVEY PARA SA KANILANG NETWORK. Paging Charo Nunal Santos, FILIPINOS ARE NOT AS DUMB AS YOU MAY THINK.   HA HA HA HA!

  20. Jackytrio on May 4th, 2012 12:00 pm

    ABS -CBN, FILIPINOS ARE NOT AS DUMB AS YOU MAY THINK. 

  21. Jackytrio on May 4th, 2012 12:04 pm

    ABS-CBN, THE ONE AND ONLY LOCAL NETWORK SUBSCRIBER OF KANTAR! OPPS, SUBSCRIBER DIN PALA SKYCABLE.  BY THE WAY, WHO OWNS SKYCABLE? HA HA HA HA!

  22. Jackytrio on May 4th, 2012 12:29 pm

    ABS-CBN IS SUCH A MANIPULATOR! FILIPINOS ARE NOT AS DUMB AS YOU MAY THINK!

  23. johnmark on May 4th, 2012 12:46 pm

    not dumb as you dunderhead, admit it lugi ang kanguso kaya nga ibebenta na

  24. Audie on May 4th, 2012 12:50 pm

    yan ang totoo! CONGRATULATIONS!

  25. Audie on May 4th, 2012 12:53 pm

     ows? abs-cbn has many proofs of being # 1.

    1) BLOCKBUSTER MOVIES
    2) HIGHER ADS RATES
    3) TOP SELLING MUSIC ALBUMS
    4) MANY AWARDS GIVEN TO ITS SHOWS & TALENTS FROM PEOPLE’S & STUDENTS’
    5) SOLD OUT CONCERTS HERE & ABROAD BY ITS TALENTS
    ETC., ETC…

  26. alejandro9am on May 4th, 2012 2:53 pm

    BAKA U GMWEWWWW MO DBA NAPATUNAYAN SA BACOLOD NA NANDAYA KAYO SA RATINGS…  KASABWAT PA SI MIKE ENRIQUEZ DI BA KAPUSAKS,KASOSO,KAMIAS STATION

  27. Boyq2012 on May 4th, 2012 2:54 pm

    oh cge tanga…sa inyo na ang ratings…pero bakit mga starlet ang mga talents nyo?..ni hindi maka blockbuster ang mga movie nyo…nasaan na yung sinaba ni gozone na every month may pelikula ang gma films?..diba waley?..sino indemand sa mga commercial?..dba mga kapamilya stars?mabuti nga nakita ko pa si carla abellana…hahaha…yan lang muna…madaming evidence na no.1 ang ABS..isa na ang ratings.. :))

  28. alejandro9am on May 4th, 2012 2:55 pm

    TAMA FOR SALES NA STATION NYO HAHA 

  29. alejandro9am on May 4th, 2012 2:56 pm

    TAMA, KOREK

  30. alejandro9am on May 4th, 2012 2:57 pm

    HAHA WALA NA MASABI ANG TALUNAN

  31. Jsantos121582 on May 4th, 2012 6:05 pm

    for sale po

  32. Carlo68 on May 4th, 2012 6:13 pm

    ABS-CBN has a lot to validate their claim of being no.1, from movies, to record sales, to awards, to commercial endorsements, to concerts….Now JACKYTRIO, give me even just one proof to validate GMA-7’s claim to being no.1…Even just one proof! 

  33. Dcetians on May 4th, 2012 9:41 pm

     may napatunayan ba? ang alam ko binasura na yang aligasyon na yan. at nakademanda ang ABS-CBN ng multi-milyon.

  34. Dcetians on May 4th, 2012 9:44 pm

     tama pangmasa ang GMA

  35. Dcetians on May 4th, 2012 9:47 pm

     puro SPG naman

  36. MIXIEJUANA@YAHOO.COM on May 5th, 2012 9:14 am

    ISANG MALAKING CHECK NG PINK NA BALL PEN 220 NAMAN TO NUH. WALANG DUDA SA HUMAHATAW TALAGA SA RATINGS ANG ABS CBN HINDI TULAD GMA NAGPAPANGGAP NA #1 KAHIT HINDI NAMAN AT MAS KILALA NAMAN ANG MGA ARTISTA NG ABS KAYAS SA GME NA DA WHO?LAHAT KAYA ABS CBN LANG ANG TUNAY NA # 1♥

  37. ryeneeo on May 5th, 2012 9:21 am

    weather-weather lang yan… congatz to kapamilya… deserving nyo, dahil  mas maganda naman talga ang mga programs nyo, lalo na sa primetime… worry ko lang yung sa showtime. i love watching it, dahil sa mga hosts…ang pangit lang yung  mga segments… alisin u na ang bida kapamilya… walang kwenta. nakakabore taaga, tama ang joke ni vice kahapon, i-grand finals na yan… di ba puede ibalik ang who’s that girl from hyy..calendar girls ng mtb… flyingsexy  girl ng mtb… bataoke…? alam mo yung tipo na yung mga manunuod laging may aabangan sa mga susunod na araw at bawasan na din mga oa na gawa ng ilang hosts na di naman nakakatulong lalo na sa part ng kwento mo toh ba yun… arte mo lang yung naeenjoy ko, dahil kay vice and ryan bang… nakakamiss tuloy yung season one ng showtime….

  38. Machete on May 5th, 2012 9:32 am

    nakakatawa itong dos talga!!! bakit kmo??? kalain mo e-boy pangalawa s ratings ng kantar pero asan n??? ayun sibak agad hahaha!!! kakatawa tlga as in!!!

  39. Machete on May 5th, 2012 10:57 am

    ows? abs-cbn has many proofs of being # 1??? tlaga!!!

    1) BLOCKBUSTER MOVIES- Padded certified movie
    2) HIGHER ADS RATES- Buy 1 take one free ad rates
    3) TOP SELLING MUSIC ALBUMS- not Star Records music album ans artists but only VIVA albums and artists
     4) MANY AWARDS GIVEN TO ITS –  SHOWS & TALENTS FROM PEOPLE’S & STUDENTS’ – Vote buying  awards
    5) SOLD OUT CONCERTS HERE & ABROAD BY ITS TALENTS – Hatak audience concert at free passes ETC., ETC…

    yan ang validation ng pagiging no. 1 ng ABS right hahaha!!!

  40. Machete on May 5th, 2012 11:00 am

    alejandro- pareho kyong may tama ni audie hahaha!!!

  41. Zandro on May 5th, 2012 11:46 am

     I love GMA Networks program…
    Lalo na GMA News & Public affairs

    More power to GMA Network….

  42. Kapuso laos! on May 5th, 2012 12:20 pm

    kayo ang mas nakakatawa, ang matatas nyong rating sa agb- bulok ratings matitigok na. ipagdasal mo na ang biritera at legacy dahil nabibilang na ang araw, di ba ang tatas nang ratings non? bwahahaha!!!

    magtatapos na ang biritera hindi pa rin kilala ang bida don!!! bwahahahaha!!!

  43. Kapuso laos! on May 5th, 2012 12:22 pm

    kayo jackytrio ang mga dumbass gma fanatics, paniwala kayong double number 1 kayo pero double FLOP ang mga starlets nyo!!! ipagbili nyo na lang kasi ang istasyin nyo kay mvp! bwahahaha!

  44. Kapuso laos! on May 5th, 2012 12:26 pm

    oo nga pero mas pinaniniwalaan ng mga advertisers, mga kapamilya ang mas pinakamaraming commercials sa tv di ba? sa mga kapuso mangilan ngilan lang!!! kaya panalo ang kantar! bwahahaha!

  45. cebuano on May 5th, 2012 12:46 pm

     mas nakakatawa ang katangahan mo! wahahaha….

  46. Bryanelumbaring on May 5th, 2012 9:13 pm

    kc pinalitan na ng masmaganda.. diba? di tulad ng GMA na puro nlang MARIAN…  ang ugale naman parang durian nakakatinik! bweset!!!

  47. ABS-CBN Management on May 5th, 2012 9:16 pm

     SkyCable nabenta na

  48. tvnetworkwar on May 6th, 2012 12:26 am

    GMA hit P1.7 billion net income in 2011 amid cut backs in theadvertising budget of top multinationals in 2011. ABS-CBN, meanwhile, excluding the one-time gain on sale of Sky Cable worth P1.1 billion, managed only P1.3 billion, P400 million short of GMA’s income. 
    Ano ngayon masasabi ng mga kapamilyas?! milya-milya ang profit ng GMA kaysa kapams! more than 50 percent ibinaba ng kita ng ABS compared sa GMA na 39 percent lang!

  49. Jackytrio on May 6th, 2012 12:32 am

    ABS-CBN, the one and only local subscriber of Kantar. Hmnn, skycable din pala subscriber ng Kantar. By the way, who owns Skycable? I am sure Charo Mole Santos knows the answer. ABS- CBN, FILIPINOS ARE NOT AS DUMB AS YOU MAY THINK. Kayong mga kapamilya, kayo na Lang ang magpauto……

  50. Jackytrio on May 6th, 2012 12:45 am

    Buray, hmnn… Do you consider yourself as high class Filipino citizen? Oh come on…. You can not even speak nor write straight and fluent english. Oh dear so sad….

  51. solidkampz on May 6th, 2012 12:43 pm

    no.1 na man tlaga abs..kya nya kapamilya star kinukuha xa mga endorsment.hehe.kc di kilala artist ng gma..ibinta nu na lng yan ky pangilinan..

  52. gma's propanganda on May 10th, 2012 4:20 pm

    gma for sale bili na kayo!!!

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