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GMA-7 Tops Mega Manila and National TV Ratings for the Month of April According to Nielsen’s Data

GMA-7 continued to win in nationwide ratings for the month of April, based on data from broadcast industry’s recognized ratings service provider Nielsen TV Audience Measurement.

GMA improved its total day household audience share this April relative to March across all areas. Audience share of its closest rival ABS-CBN, meanwhile, followed an opposite trend.

Based on full April ratings data (April 1 to 21 data and April 22 to 30 overnight data), GMA posted an average total day household audience share of 35.5 points in National Urban Television Audience Measurement (NUTAM), ahead of ABS-CBN’s 29.4 points by 6.1 points and of TV5’s 15 points by 20.5 points.

Using an estimate of five viewers per household, GMA’s margins translate to more than one million viewers over ABS-CBN and almost 3.6 million viewers over TV5 nationwide.

In Total Urban Luzon, which comprises 77 percent of total urban television households nationwide, GMA recorded double-digit margins over its competitors for the said period. GMA registered 39.2 household audience share points, 13.8 points ahead of ABS-CBN’s 25.4 points and 24.8 points ahead of TV5’s 14.4.

Converted to viewers, GMA had an over 1.8 million and over 3.3 million viewer advantage over ABS-CBN and TV5, respectively, in the said area.

In its bailiwick Mega Manila, which makes up 59 percent of total urban television households nationwide, GMA hit 40.3 audience share points, posting double-digit point-wide margins over ABS-CBN’s 24.1 points and TV5’s 15.1 points.

GMA’s margins translate to over 1.7 million and over 2.7 million viewers over ABS-CBN and TV5, respectively.

GMA’s programming also managed six and eight entries in the lists of overall top 10 programs in Total Urban Luzon and Mega Manila, respectively. GMA’s Holy Week slate was also a commendable winner nationwide.

GMA hit P1.7 billion net income in 2011 amid cut backs in the advertising budget of top multinationals in 2011. ABS-CBN, meanwhile, excluding the one-time gain on sale of Sky Cable worth P1.1 billion, managed only P1.3 billion, P400 million short of GMA’s income.

GMA subscribes to the Nielsen TV Audience Measurement along with 21 companies including two other local networks, namely, TV5 and Solar Entertainment; Faulkner Media; CBN Asia; 14 advertising agencies and three regional clients. On the other hand, ABS-CBN is the only local major TV network reportedly subscribing to Kantar Media, formerly known as TNS.

The Nielsen TV Audience Measurement has a sample size of 1,190 homes in Mega Manila versus Kantar Media’s 770 homes. Nielsen also has a nationwide sample size of 2,000 homes compared to the lower sample size of 1,370 utilized by Kantar Media.

Conversations

72 Comments on GMA-7 Tops Mega Manila and National TV Ratings for the Month of April According to Nielsen’s Data

  1. eh ilan lang ba kasi ang tao sa mga bundok ng visayas at mindanao? wahaha

  2. kung babasahin mo ng ma igi,,ang network na ito ay umaa asa sa Urban Luzon..  dapat din cegurong bigyang pansin ang viewership ng Balance luzon, at kapuluan ng Visayaz at Mindanao… peace upinyun lang po.. ma shado kase kayu dependent..

  3. hahahaha,,,negotiable na ang gma sa tv5 hahahha,,for sale na kayo gma,,wag na kayong maniniwala sa gma na yan,,kalokohan

  4. YES no1 tayo MGA KAPUSO…GMA7 RULESSSSSSS

  5. Kapuso Sa Saudi // May 15, 2012 at 2:02 am //

    sa mga inggit jan wawa nman kayo parang yung show sa abs na wa wa.. wa wa hahahah walang kwenta mga shows kaya di nag rerate mga shows ng abs..kaya ito ang tunay na no1 gma7 kapuso kmi from saudi….

  6. CONGRATZ GMA7 YOUR THE BEST…

  7. Kuwaitkapusotayo // May 15, 2012 at 1:59 am //

    GMA7 talaga ang the best congtaz mga kapuso yan ang totoo..kaya sa mga ingit jan hahaha wag nyo nlng basahin ito ok…kapuso rulessssss

  8. yang ang totoo gma is no1 sa lahat kaya mga kapng mukha jan wag na kayo mag sinungaling dahil baka tinatamaan lang kayo ng ingit hahahaha..gma7 go go go..

  9. malaking panlilinlang.. . agb naglabas ng nationwide ratings anyari????
    di nga???? para anu???
    kala ko mega manila lang ????

  10. epolapol // May 13, 2012 at 1:54 am //

    ok please check. kung number one ang GMA7 nationwide bakit hindi kasikatan ang mga artista nila??? Di ba kun well-known or popular ang mga artista niyo it follows mas pinapanood ang network nyo. look at the PBB Teen Edition 4. reality pa lang ya sumasalang na sa kasikatan yung mga bata pero yung matagl nag artists sa GMA not o sikat, Compare the artists of STAR MAGIC to GMA Talent Center. Kaninong mga pool of artists ang sikat, di ba ang sa STAR MAGIC??? Even the production is not in good quality in GMA7… simply just compare the Binibining Pilipinas Pageant production… 

  11. gma's propanganda // May 10, 2012 at 4:18 pm //

    hahaha propagansa effect na naman kasi wala na silang pagkukunan,,,, for sale na po ang GMA,,,mura na lang po ang GMA 3for 5peso na lang bili  na kayo,,may kangkong pang free

  12. Markalexandermamuric // May 10, 2012 at 1:11 pm //

    anong network ang mas may madaming commercial models (billboards man o tv commercials)? anong network ang palaging trending ang palabas sa twitter, fb, yahoo, and in everywhere? anong network ang nagpo-produce ng blockbuster movies? anong network ang hakot-award lagi sa mga award-giving buddies? anong network ang nagpo-produce ng countless shows and concerts abroad? sino ba talaga? kayo ba talaga? NAMAN! ngayon sabihin nyong kayo ang TUNAY na NO. 1!

  13. kantar parin aq kc credible sa pagbigay ng ratings. . eh ang agb. . . duda. . .

  14. Jackytrio // May 7, 2012 at 10:41 pm //

    You keep saying that abs-cbn artists have more endorsements than gma artists. The reason being is that MURA ANG TALENT FEE. Why do abs-cbn artists transfer to TV 5? Obviously, because mura din ang talent fee na binibigay ng DOS. To sum it all, kaya waa young karamihan ng artists ng ABS CBN sa top 30 taxpayers in show business kasi binabarat ang mga artists ng abs cbn. Now, would you consider abs cbn a fair network? Masyadong gahaman sa pera ang channel 2 kay a nilalayasan ng mga artista. Gusto nila sila ang yumaman. Samantalang ang mga artista, director, writers at iba pang production staff ang talagang napapagod. I think it is fair enough to call ABS CBN the greediest network in the Philipippines. It truly deserves the title. Ha ha ha ha.

  15. GMA IS THE MOST POPULAR T. V. STATION IN THE PHILIPPINES!

  16.  yes! show us some proofs!
    hindi yung galing sa binayaran nyong agb neilsen?!

  17.  sa kasinungalingan # 1 ang gma 7!

  18.  korek! ang kapal talaga ng mga kasuso!

  19.  ang tunay na # 1 ay ang abs-cbn! alam mo kung bakit?

    BLOCKBUSTER MOVIES
    TOP SELLING MUSIC ALBUMS
    HIGHER ADS RATES
    MARAMING AWARDS FROM STUDENTS’ & PEOPLE’S CHOICE AWARDS
    TOP ENDORSERS ANG MGA STARS
    TOP TAX PAYERS
    ETC.,ETC…

  20. cebuano // May 7, 2012 at 12:50 pm //

     tama ka!

  21. Kim Federico13 // May 7, 2012 at 11:06 am //

    ABS-CBN2 RULES, ANG TUNAY NA NO.1 KAYA SOBRANG LAKI NG KITA AT SOBRANG DAMING AD LOADS ANG PUMAPASOK KAHIT PA MAS MATAAS ANG AD RATES NG DOS COMPARE SA IBANG NETWORK.

  22. Kim Federico13 // May 7, 2012 at 11:03 am //

    wala na talagang naniniwala sa agb….iba kasi ang nakikita ng mga tao sa totoo…..may mga articles nga sa broadsheet na nasa “sunset” na ang gma 7…..MAS MARAMI TALAGA ANG AD LOADS ANG PUMAPASOK SA DOS KAHIT PA MAS MATAAS ANG AD RATES NITO COMPARE TO OTHER NETWORKS…eh kasi naman ABS-CBN 2 TALAGA ANG NO.1 

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