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ABS-CBN Rules Viewer-Rich Primetime TV in May

ABS-CBN continued its nationwide leadership by having the most number of Philippine TV households watching its shows on primetime (6PM to 12 MN) last May with an average audience share of 42% versus GMA’s 29%, based on data from the global industry-trusted audience research group Kantar Media.

Kantar Media, which has national panel size of 1,370 homes and 7,535 individuals that are statistically representative of total Philippine TV population, reported that ABS-CBN slightly increased its lead in Metro Manila to 36% last month from 35% in April, while GMA maintained its share at 32% during primetime when most Filipinos spend time watching TV and advertisers put their investments to reach more consumers efficiently.

ABS-CBN ruled primetime in other key territories like Balance Luzon (areas in Luzon outside Mega Manila) with 46% audience share vs GMA’s 30%; in the Visayas where it registered a two-point increase to 58% or a 40-point lead over GMA’s 18%; and in Mindanao with 59% or almost four times bigger than GMA’s 15% share.

This primetime dominance is mainly driven by ABS-CBN’s top-caliber drama series with “Walang Hanggan” at number one with an average national TV rating of 36.5%. It was also the most-viewed program in Mega Manila with 30% vs “Legacy” with 20.8% and in Metro Manila with 31.8% vs 19.9%.

Royal teleserye especially shot in Bhutan, “Princess and I,” was the second most-viewed program nationwide with a national TV rating of 31.7%. The Kathryn Bernardo-starrer also outperformed its rival in Metro Manila with 26.2% vs. GMA’s new series “Luna Blanca” with 21.4%.

The country’s longest running primetime newscast, “TV Patrol,” remains to be the number one newscast in the country with an average national TV rating of 26% vs “24 Oras” with 18.8%.

Overall, seven out of the top ten programs for May are produced by ABS-CBN that includes “Maalala Mo Kaya” (25.9%), “Wansapanataym” (22.7%), “Dahil sa Pag-ibig” (22.5%), and “Rated K” (21.6%).

Based on Kantar Media’s data, ABS-CBN garnered an average audience share of 34.1% in total day with rival GMA Network placing second with 33.6% share.

Kantar Media, a multinational market research group that specializes in audience measurement in more than 80 countries, has 22 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services. Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, and Wellmade Manufacturing Corporation. They also include pan-regional networks likes CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court contrary to claims by GMA, which is not a party to the case, that it has been resolved.

31 Comments on ABS-CBN Rules Viewer-Rich Primetime TV in May

  1. tama! swak na swak!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1

  2. kaw sang squatter ka ba? o payatas…palibhasa sardinas at noodles lng kinakain mo…d ba mga kapupu?

  3. Kung mostly kapuso ang mga endorser sa commercials, maniniwala siguro ako na gma nga, pero baliktad.

  4. Nagsimula lang naging competent ang GMA nang kopyahin nila ang style ng ABS. It started with the male voice over speaking tagalog, soap opera, asian novela at tagalog news. In other words nang magsimula silang “PARANG ABS”.

  5.  Tamang-tama ka, Kenji !

  6.  ah ok…EH ASAN ANG PATUNAY NA # 1 ANG GMA 7???

    BLOCKBUSTER BA ANG MGA MOVIES NYO?
    TOP SELLING BA ANG MGA MUSIC ALBUMS NYO?
    MAS MATAAS BA ANG ADS RATES NYO?
    MAS MARAMI BANG AWARDS ANG STARS & TALENTS NYO?
    MAS MARAMI BA ANG KUMUKUHANG ADVERTISERS SA MGA STARS & TALENTS NYO?
    ETC., ETC…

  7.  very well said!

  8. Kim Federico13 // June 5, 2012 at 12:16 pm //

    ahahaha…lalo namang we never believed ang reports ng agb dahil hanggang ngayon may kaso pa rin ng fraud….at hanggang TURKEY AND GREECE HA,…..may issue ng fraud sa AGB….ANO BAYAN…worldwide ba ang fraud na yan o nature na ng company? ngtatanong lang….heheheh

  9. Kim Federico13 // June 5, 2012 at 12:13 pm //

    tingnan mo nga naman ang kapuso na ito at minamata na naman ang mga taga provinces hahaha….ok lang kung taga province basta asal tao…kesa naman sa tagamanila kung asal DAGANG PUSALI KA NAMAN HAHAHAHHA…

  10. Kim Federico13 // June 5, 2012 at 12:12 pm //

    sus…modern na modern ang showtime, hindi kaya ikaw ang baduy, ha? crab!

  11. Jonas00 // June 5, 2012 at 12:01 pm //

    good enough to declare ABS as no.1 in all daytime.

  12. Jonas00 // June 5, 2012 at 11:59 am //

    tambay at mga katulong nanonood lalo na pag umaga at hapon kaya ayan mataas ratings ng GMeww

  13. loser!  bitter! :))

  14. As ,mentioned ” during primetime when most Filipinos spend time watching TV and advertisers put their investments to reach more consumers efficiently. ” So, GMA should exert more effort dahil mataas ang viewing level sa timeslot nato.. even sa AGB Ratings pumapalo sa 25% ang ratings ng mga primetime show… Apart from that, mgkaiba ang ad rate sa umaga, hapon at gabi…. Kung di ka naniniwala sa ratings na to better yet mgreklamo ka sa Kantar…. Ganunpaman, ABS-CBN proved so many things to Filipinon viewers since early 90’s … Matalo man sila sa ratings we cannot deny the fact that mas nauna silang naging stable as compare sa GMA… On the other hand, kung aggressive man ang GMA, deserved nila yun coz they are aiming to be liked ABS… congrats sa effort anyway….

  15. Pancito // June 5, 2012 at 10:05 am //

    yan GMA saka TV-5 mag merge!! isa lng ibig sabihin kumakain ng alikabok yan dalawang network ka yan haha ndi nila kaya ung ABS-CBN here’s the source:

    http://lionheartv.blogspot.com/2012/06/gma-network-releases-official-statement.html 

  16. Pancito // June 5, 2012 at 9:57 am //

    san na mga KANGUSO dyan? ano ABS-CBN lng nag subscribe sa KANTAR?? napanganga nanaman kau!! tsk tsk GMA FOR SALE NA kc!!!   sabi nga ni MVP still interested haha!!

  17. You will never believed it kc ang GMA kumakain ng alikabok sa primetime… As ,mentioned ” during primetime when most Filipinos spend time watching TV and advertisers put their investments to reach more consumers efficiently. ” So, GMA should exert more effort dahil mataas ang viewing level sa timeslot nato.. even sa AGB Ratings pumapalo sa 25% ang ratings ng mga primetime show… Apart from that, mgkaiba ang ad rate sa umaga, hapon at gabi…. Kung di ka naniniwala sa ratings na to better yet mgreklamo ka sa Kantar…. Ganunpaman, ABS-CBN proved so many things to Filipino viewers since early 90’s … Matalo man sila sa ratings we cannot deny the fact that mas nauna silang naging stable as compare sa GMA… On the other hand, kung aggressive man ang GMA, deserved nila yun coz they are aiming to be liked ABS… congrats sa effort anyway….

  18. Ariel Garcia // June 5, 2012 at 9:22 am //

    bakit sang bundok ka ba lol…

  19. Ariel Garcia // June 5, 2012 at 9:21 am //

    are you referring to showtime hahaha peace

  20. You will never believed it kc ang GMA kumakain ng alikabok sa primetime…  As ,mentioned ” during primetime when most Filipinos spend time watching TV and advertisers put their investments to reach more consumers efficiently. ” So, GMA should exert more effort  dahil mataas ang viewing level sa timeslot nato.. even sa AGB Ratings pumapalo sa 25% ang ratings ng mga primetime show… Apart from that, mgkaiba ang ad rate sa umaga, hapon at gabi…. Kung di ka naniniwala sa ratings na to better yet mgreklamo ka sa Kantar…. Ganunpaman, ABS-CBN proved so many things to Filipinon viewers since early 90’s … Matalo man sila sa ratings we cannot deny the fact that  mas nauna silang naging stable as compare sa GMA…  On the other hand, kung aggressive man ang GMA, deserved nila yun coz they are aiming to be liked ABS… congrats sa effort anyway….

  21. Ariel Garcia // June 5, 2012 at 9:20 am //

    paano naging malinaw na number 1 ang abs kung primetime lang yung data, ganyan ka ba magconclude na nag 1 ang isang bagay pag kulang kulang yung data na pinapakita hindi kaya kabobohan yan sa pag aanalyze ng data kung kulang kulang ang mga basehan

  22. Ariel Garcia // June 5, 2012 at 9:15 am //

    Malamang kasi during daytime yung audience share ng abs halos kalahati lang sa GMA hahaha tingnan niyo mismo sa Kantar sa top 20 shows halos dominated ng GMA 7 hahaha lalo na pag weekdays hahaha kaya nga number 1 kuno sa inyo ang abs dahil 1:2 ang ratio sa top 20 shows one for abs and two for GMA….lols

  23. Ariel Garcia // June 5, 2012 at 9:10 am //

    hahaha patawa mga Kupalmilyucks hanggang primetime lang ba ang dos eh bakit yung daytime data especially sa hapon hindi pinapakita

  24. hindi pa nananalo GMEwww sa ratings this year, malamang magpapatuloy ang pagkalugi nila this year hahaha, baka magbagsak presyo sila para bilhin ni lang pangilinan ang Network nila. hahaha

  25. Rhenzramientos // June 5, 2012 at 7:00 am //

    jajaja..imagine visayas and mindanao???ito ang grabe ang pag manipulate…mga liar…basta kanTAR kasi walang basis..not credible…jajajaj..

  26. Rhenzramientos // June 5, 2012 at 6:59 am //

    jajaja..how sure you are????ganyan tlaga pag.na.report na number one abscbn..tikom ang kapamilya..pag number one ang gma..grabe ang bunganga ng kapamilya.,,,je=ajajajaj…anyway..we never believed this kasi pinagbabasehan lang ang primetime…

  27. dito rin sa amin. ang nanonood lang sa gme yung mga baduy..lol

  28. Dcetians // June 4, 2012 at 9:56 pm //

     Based on Kantar Media’s data, ABS-CBN garnered an average audience share
    of 34.1% in total day with rival GMA Network placing second with 33.6%
    share.

    A difference of 0.5%……

  29. Larigo_Dy // June 4, 2012 at 8:00 pm //

    dito sa aming probensiya abs cbn ang pinapanood ng lahat ng mga tao patunay na abs cbn ang tunay na number 1

  30. Good JoB!

  31. Kim Federico13 // June 4, 2012 at 7:22 pm //

    ito ang malinaw na katotohanan….at yung survey firm na ito na ngsabing no.1 ang dos…walang bahid dungis, walang bahid ng delata o noodles….credible ang kantar. at malinaw dyan sa itaas na hindi lang abs-cbn 2 ang client ng kantar..di gaya ng gustong palabasin ng mga sinungaling dyan…hahahah..
    bato-bato sa langit pero yung ibang survey firm dyan, mapa TURKEY MAN O GREECE…may kaso ng fraud!

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