GMA-7 to Launch its ‘Most Colorful’ Station ID Tonight
August 6, 2012 by GMA-7
Media giant GMA Network will launch its newest station identification plug featuring a new rendition of the network’s well-loved theme song “Kapuso, Anumang Kulay ng Buhay” tonight during the primetime newscast 24 Oras.
The station ID promises to be as colorful as the theme song’s title suggests. It will feature the Kapuso network’s brightest stars and news personalities shot in various scenic locations in and around the Metropolis.
The new rendition of GMA’s theme song is a more dramatic duet by Asia’s Songbird Regine Velasquez-Alcasid and Kapuso pop sensation Julie Anne San Jose (Regine sang the original version of the theme song).
GMA’s Vice President for Post Production Edward Achacoso said that GMA network invested multimillions to acquire state-of-the-art production and editing tools for the project.
“We had major add-ons in this year’s budget for the procurement of best-of-class high definition cameras and graphics machines. These tools are of the same standards as those used in Hollywood movies such as Transformers and Avengers,” he said.
Achacoso also said that this year’s SID has the biggest production pool, composed of 180 personnel.
The production team that worked on the station ID is the same team who won the New York Festivals award for its Lupang Hinirang (Philippine National Anthem) video, which is being shown in SM Cinemas nationwide.
Catch the premiere telecast of GMA’s new station ID tonight on 24 Oras. Netizens are encouraged to join the discussions on Twitter by using the hashtag #MakulayAngBuhay