GMA News’ Habagat Coverage Preferred by Televiewers
August 18, 2012 by GMA-7
Earlier this month, torrential rains flooded much of the country’s capital and its neighboring cities and provinces.
By early morning of Tuesday, August 7, flood waters were already waist deep in most parts of Manila. Thousands of residents were displaced while millions worth of properties were lost.
In trying times such as this, more Filipinos turned to GMA News and Public Affairs for the latest news reports, made even more comprehensive with GMA’s resident meteorologist Nathaniel “Mang Tani” Cruz’ thorough and valuable analysis of the weather conditions.
Based on August 6-9 overnight data from the widely recognized TV ratings service provider Nielsen TV Audience Measurement, GMA-7’s Unang Hirit registered 9.9 household rating points in National Urban Television Audience Measurement (NUTAM) while ABS-CBN’s Umagang Kay Ganda posted only 7.4 points. Unang Hirit also led in Urban Luzon, 12.0 versus 7.8 points, and in Mega Manila, 12.7 versus 7.8 points.
In the same manner, GMA-7’s flagship newscast 24 Oras dominated the primetime news block when it ruled over ABS-CBN’s TV Patrol both in Urban Luzon (27.1 versus 23.4 points) and Mega Manila (27.8 versus 21.1 points).
GMA-7’s late night news broadcast Saksi, in turn, maintained its lead over competition in all areas. Saksi registered 7.1 points in NUTAM over Bandila’s 6.7 points; 8.6 versus 6.7 points in Urban Luzon; and 9.6 versus 7.1 points in Mega Manila.
For its part, leading news channel GMA News TV posted significant increase in viewership in all areas for the period of August 6-9.
In its primetime block alone, News TV’s flagship newscast State of the Nation with Jessica Soho led TV5’s Pilipinas News (3.1 versus 2.1 rating points) in NUTAM, while posting even bigger lead in Urban Luzon (1.7 points) and Mega Manila (2.2 points).
No matter the weather, GMA News and Public Affairs remains to be the viewers’ most preferred source of news as it happens, when it happens.