Taylor Swift has premiered the music video for her new single "We are Never Ever Getting Back Together." The song is now the fastest-selling digital single ever!

“We Are Never Ever Getting Back Together” is the lead single from Taylor Swift‘s upcoming fourth studio album titled “Red.”

It was written by Swift with Max Martin and Shellback.

The track is being described as a pop song with bubblegum influences instead of country.

The music video features Swift in five different outfits, shot like a pop-up book in a continuous take with no edits. It’s also the first music video shot in 4K resolution.

Directed by Declan Whitebloom (the director of Swift’s video for “Mean” and “Ours”), the music video premiered on the CMT channel last August 30.

Update: “We Are Never Ever Getting Back Together” is now the fastest-selling digital single and biggest digital sales week ever for a song by a woman in history with 623,000 copies, overtaking Lady Gaga‘s “Born This Way” and Ke$ha‘s “Tik Tok”.

Watch the music video here: