Aside from being respected names in the music industry, Universal Records artists Christian Bautista, Noel Cabangon, Gloc-9, and Sam Concepcion were named National Peace Ambassadors by Malacanang. The awarding ceremony was held at the Palace, and was attended by no less than the President, His Excellency Benigno “Noynoy” Aquino.

New Universal Records artist and online celebrity Kimpoy Feliciano was also named as ambassador because of his social media influence.

These artists headline the “I am for Peace” campaign, which seeks to engage all sectors of society in sustaining support for the country’s peace process and strengthen the government’s peace building platform. It will also mobilize social engagements and information dissemination especially on the significant developments and milestones of the on-going Mindanao peace talks.

Aside from Christian, Noel, Gloc-9, Sam, and Kimpoy, other Peace Ambassadors are Anne Curtis, Gerald Anderson, Karylle, Derek Ramsay, Epy Quizon, Megan Young, Mikael Daez, Kiray Celis, Igi Boy Flores, Rovilson Fernandez, Ramon Bautista, Ebe Dancel, Moro artist Datu Khomeini Bansuan, fashion designers Arnold Galang, JC Buendia, and Philippine Azkals.