TV5 Launches New Media Platforms
December 3, 2012 by TV5
Speaking at the launch of TV5’s new media and digital publishing properties, President and CEO Atty. Ray C. Espinosa shares the “story of convergence” of all TV5 platforms parallel with the direction of its parent company PLDT, “Our story is one of convergence. One of how different mediums like TV, mobile, radio, and print interact with one another which results in a richer experience for our users and our advertisers.”
“The lines between TV, radio, print, online, and mobile are not just blurring, they are disappearing completely. The challenge for networks today is to embrace that change and to create content that seamlessly flows from one platform to the other which opens up a completely new way of telling stories,” Atty. Espinosa continued.
Here are TV5′s digital platforms:
Less than two years after TV5 launched InterAksyon.com, the online news portal has since become the fastest growing news portal in the Philippines; landing at the top five leading news portals in the country. The site closed the month of October with over 1.5 million unique visitors and 12.5 million page views. Its content is also available not just online but also through your mobile phones via the InterAksyon iOS and Android applications.
For sports TV5 has InterAKTV, the leading online sports portal in the country with over 9.4 million page views just in October alone. Pursuant to its convergence strategy, SPORTS5 launched the PBA on AKTV app on Google Play eight weeks ago, in cooperation with Smart and PBA. This is the first local second screen app in the Philippines which lets you get real time updates like game highlights, scores, player stats, and match-up alerts. In just 8 weeks the app has been downloaded more than 40,000 times and it has a rating of 4.5 out of 5 stars on the Google Play store.
TV5 launches Kristn.com, an ambitious digital lifestyle portal that will push the limits and boundaries of traditional digital publishing. Kristn is not just a website. Kristn represents TV5’s vision of what New Media is all about. It has a groundbreaking design and web user interface, a complex review and recommendation algorithm, expert and celebrity reviews, and light but highly informative and entertaining articles. All of that will be present across different platforms: TV, Online, and Mobile. Since Kristn.com went on open beta last October 10, it has already amassed over 700,000 page views.
TV5 also announces a new digital offering called Balut Radio, which will be launched early next year. Balut Radio is the first streaming radio service where you will be able to select songs to share on social media. This project represents TV5’s strong advocacy and love for OPM and it envisions Balut Radio to become the global OPM hub.