KC Concepcion signed a contract with Boardwalk on February 26, 2013 at the EDSA Shangrila Hotel to become the endorser of the apparel's Signature Style Collection.

Signature Style is Boardwalk’s premium brand of young designer apparel. It will be classic, elegant, and exclusive, and there’s no other celebrity to fit as endorser of this collection than the Mega-Daughter herself, KC Concepcion.

The public see KC as a woman of grace, sophistication, and substance. Aside from her undeniable beauty and intelligence, KC has her own style and stands for what she believes in. Well-traveled, independent and yet retains for herself a form of vintage modishness, these are the reasons why the showbiz royalty is the brand’s inspiration for their unique Signature Style pieces. And because it’s created by young Filipino designers under the mentoring of Avel Bacudio, women can expect that it will be both classic and current at the same time.

After signing the contract, KC becomes a member of the elite circle of Boardwalk endorsers which include Derek Ramsay, Bangs Garcia, Cherrie Pie Picache, Jake Cuenca, Kris Aquino, and her dad, Gabby Concepcion.

Signature Style may be ordered soon through Boardwalk Personal Shoppers and online at www.boardwalk.com.ph. You can also check out the company’s official Facebook page at www.facebook.com/boardwalkph.