Procter & Gamble and Star Cinema joined forces in instilling a lesson about beauty to young pinays via the romantic movie “Must Be…Love.” The film features Kathryn Bernardo as Patchot, a boyish young girl who realizes that she has fallen in love with her childhood friend, played by Daniel Padilla. She then decides to embrace her feminity and finds comfort and confidence in her true beauty.
On the official Facebook page of Ganda Trio brands Olay, Rejoice and Whisper, a photo contest was opened to all female, 13-24 years old, in which participants should upload a photo of themselves holding any of the ‘Ganda Trio’ products and answer the following question: “Why do you want to achieve a beautiful transformation with Rejoice, Whisper and Olay Natural White?”
The 4 lucky girls from all over the country who were selected were brought by Procter & Gamble to Manila to experience the transformation done by Patchot (Kathryn Bernardo) in the movie. The girls stayed at the Manila Peninsula and have undergone a makeover session with styling by professionals and were also treated to a shopping spree in Forever 21. Donning their new look, the girls were chauffeured to the premiere night of “Must Be…Love” at SM Megamall and walked the red carpet along with the film’s cast-members including lead stars Kathryn and Daniel!
Abbygale Juridico from South Cotabato says “I want to become a flight attendant in the future, and I never expected to be here today, but I am also glad this is a big experience that builds my confidence.” Sharing the same sentiments is another winner, Princess Sagun, from Valenzuela saying “I want to improve my parents’ lives and I can begin pursuing my dreams.”
Everl Billones from General Santos City says “I will be taking up Business Administration and I will do my best to finish school while working to help my parents,” and adds “this experience helps me ready to face college and any challenge that comes along.” And this is echoed by Jazel Ann Reyes from Pampanga: “I want to finish my studies while working so I can help my mom, and this is an experience that we can share with each other.”
With a new found self-belief, the 4 winners started to grow into their beauty that radiates from within their own eyes. With salon beautiful hair by Rejoice, confidence only Whisper can give and with Olay to empower them to challenge everyday, the girls are prepared to take on anything the world has to offer.
Abbygale, Princess, Everl and Jazel Ann will surely cherish this once in a lifetime opportunity for the rest of their lives. Just like Kathryn Bernardo, they experienced a transformation that will push them to pursue their dreams with more confidence.
You too can achieve what these girls have achieved, see them on the Facebook pages of Rejoice, Olay and Whisper or search the hash tags #gandangdimoinakala and #KathNielmustbelove on Twitter. Catch “Must Be..Love” now in theaters and see how Patchot can teach you to start your transformation for a beautiful new you!