Cowell unveiled plans on Monday on looking for fresh talents via the first global audition channel called The You Generation, that will be available in 26 countries including the Philippines beginning March 20.
Cowell teamed up with YouTube to run 26 fortnightly contests over the next year to give people the chance to upload audition videos showing their skills and win a cash prize. One winner every fortnight will be selected and become a finalist to get the chance to win the grand prize and a recording contract with Syco, One Direction‘s label.
Aside from the Philippines, the You Generation will also be available in Australia, Argentina, Brazil, Hong Kong, India, Indonesia, Japan, Malaysia, Mexico, New Zealand, Singapore, South Korea, Taiwan, Belgium, Ireland, Netherlands, Britain, Czech Republic, France, Israel, Poland, Russia, Spain, Canada, and the United States.
To upload your audition video, click HERE.
Watch Simon explains “The You Generation” here: