The Kapuso Network’s cinematic music video of the Philippine National Anthem pays tribute to the heroes of today by drawing inspiration from the heroes of yesteryears.
GMA Chairman & CEO Atty. Felipe L. Gozon summed up the message of the new music video which runs for 3 minutes:
“Every person who embodies the virtues of honesty, hospitality, dedication, integrity, among others, rightly deserves to be called a modern hero. You don’t have to die to become a hero; you could be one by making a difference in the lives of your fellowmen.”
The team behind the project is composed of Edward Achacoso (Director of Photography), Paul Hendrick Ticzon (Director), Vince Gealogo (Co-Director), John Paul Arrojado (Assistant DOP), Allyn de Ocampo (Main Cam/Arri Operator) and Neil Nanquil (Assistant Director/Edit Supervisor); Program Managers Jann Nagasangan, Rowena de Jesus and Dianagell Flores; and Shoot Producers Ingrid Navarro and Hazel Joy Raymundo.
The campaign was spearheaded by GMA’s Program Support Department headed by Regie Bautista (VP) with Dong Tan (Associate Creative Director), Alex Almario (Junior Associate Creative Director), Dennis Tiu (Art Director), Hasmin Marable (Senior Project Manager), and Minette Lopez (Senior Project Manager).
The new “Lupang Hinirang” music video will become part of GMA Network’s sign on and sign off messages, and will be shown in SM cinemas nationwide before the first and last screening of movies.