ABS-CBN was among the top scorers and beat its competitors in the TV Network category based on the results of the Trusted Brands survey conducted by Ipsos, the world’s third largest market research company, in eight Asian markets namely China, Hong Kong, India, Malaysia, Philippines, Singapore, Taiwan, and Thailand.
The Kapamilya network earned the ultimate seal of consumer approval after survey participants, composed of Reader’s Digest Asia subscribers together with randomly selected consumers, gave ABS-CBN high ratings based on the qualitative criteria of Trustworthiness & Credibility, Quality, Value, Understanding of Customer Needs, Innovative and Social Responsibility.
ABS-CBN Broadcast Head Cory Vidanes, ABS-CBN Corporate Marketing Head Cookie Bartolome, and ABS-CBN TV Production Head Lauren Dyogi received the Gold Trusted Brand Award personally handed out by Sue Carney, editor-in-chief of Reader’s Digest Asia Pacific, in an awarding ceremony held last Thursday (May 23) at the Edsa Shangri-La Hotel.
ABS-CBN first bagged the Gold Trusted Brand award for the TV Network category in 2010 and received a back-to-back win as it won the same award in 2011. This is the third time Reader’s Digest Asia-Pacific recognized ABS-CBN’s appeal to the Asian market.
Launched in 1999, the Reader’s Digest Trusted Brands Survey in Asia is conducted annually and is now on its 14th year. It seeks to identify which brands consumers in Asia trust and provides an objective and reliable reference for consumers throughout the region.