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ABS-CBN is ‘Most Trusted TV Network’ in Reader’s Digest Trusted Brand Awards 2013

May 30, 2013 by  

ABS-CBN Corporation was again named the most trusted Philippine TV network by consumers after it recently received its third Gold award from the annual Reader’s Digest Trusted Brand Awards organized by Reader’s Digest Asia-Pacific.

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ABS-CBN was among the top scorers and beat its competitors in the TV Network category based on the results of the Trusted Brands survey conducted by Ipsos, the world’s third largest market research company, in eight Asian markets namely China, Hong Kong, India, Malaysia, Philippines, Singapore, Taiwan, and Thailand.

The Kapamilya network earned the ultimate seal of consumer approval after survey participants, composed of Reader’s Digest Asia subscribers together with randomly selected consumers, gave ABS-CBN high ratings based on the qualitative criteria of Trustworthiness & Credibility, Quality, Value, Understanding of Customer Needs, Innovative and Social Responsibility.

ABS-CBN Broadcast Head Cory Vidanes, ABS-CBN Corporate Marketing Head Cookie Bartolome, and ABS-CBN TV Production Head Lauren Dyogi received the Gold Trusted Brand Award personally handed out by Sue Carney, editor-in-chief of Reader’s Digest Asia Pacific, in an awarding ceremony held last Thursday (May 23) at the Edsa Shangri-La Hotel.

ABS-CBN first bagged the Gold Trusted Brand award for the TV Network category in 2010 and received a back-to-back win as it won the same award in 2011. This is the third time Reader’s Digest Asia-Pacific recognized ABS-CBN’s appeal to the Asian market.

Launched in 1999, the Reader’s Digest Trusted Brands Survey in Asia is conducted annually and is now on its 14th year. It seeks to identify which brands consumers in Asia trust and provides an objective and reliable reference for consumers throughout the region.


Comments

8 Responses to “ABS-CBN is ‘Most Trusted TV Network’ in Reader’s Digest Trusted Brand Awards 2013”

  1. D0_d! on May 30th, 2013 12:50 pm

    Wow! That’s all…

  2. Marlyn on May 30th, 2013 1:28 pm

    they got what it takes…!!!!..I SALUTE…KAPAMILYA EVER..

  3. Anti-Corniche on May 30th, 2013 2:49 pm

    Unggoy may saging ako malaki, gusto mo?!

  4. chakapuso on May 30th, 2013 3:20 pm

    Vhongga ha

  5. NGANGA GMA!!! on May 30th, 2013 3:27 pm

    ba’t ang bitter mo gori? Accept the fact…

  6. #nevoj on May 30th, 2013 11:33 pm

    nice nice nice…

  7. james. on May 30th, 2013 11:35 pm

    kapamilya rocks. :)

  8. ivan_potsky on May 31st, 2013 6:57 am

    corniche esep easp naman baka hindi mo alam ang readers digest kahanay ng time magazine, national geographics pagdating sa credibility. baka hindi ka pa ginagawa may digest na, unless ikaw si gozon na baka mas matanda pa sa digest. 50 pesos tingnan issue date baka mas matanda pa sau. wag mo ipahaltaa na indio ka (mangmang sa tagalog baka d mo rin alam.) wag basta comment ng comment ha para d halata.

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