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TV5 Outperforms GMA-7 in VisMin

TV5 outperformed competition in key areas in Visayas and Mindanao, posting higher viewership for its primetime programs for the week of May 19-25. Based on Nielsen TV Audience Measurement in key cities in the Visayas, TV5 had a significant increase in audience share in metro cities in Iloilo, where the Kapatid network experienced its highest viewership ratings, beating GMA in barely a year since its signal presence was established in the area in July 2012.

TV5 GMA7

Similarly, TV5 continued to gain strength in Metro Cebu where it reached its highest primetime viewership and an 11 percentage-point audience shares lead—the biggest lead over GMA so far. The Kapatid Network has also been continuously enjoying a comfortable lead over the Kapuso network in Metro Bacolod since the year started.

The numbers continued to surge even further for TV5’s primetime viewership in the Mindanao metro cities. Its audience share in Cagayan de Oro reached its highest primetime viewership, posting its biggest lead over GMA since it has overtaken the Kapuso network in June 2012. In Metro General Santos, TV5 is once more at neck and neck with ABS-CBN in terms of primetime viewership and has generated more than twice as much viewers as GMA’s. TV5 has even surpassed ABS-CBN for the week of April 28 with a primetime viewership score of 38%.

As the network continues to gain traction and attract viewers in key regions in the country, TV5’s new President and CEO Emmanuel C. Lorenza remains positive of the network’s trajectory. “This is very inspiring for us,” he shared. “This gives us the energy and the confidence to continue with our efforts. We have the possibility to win audiences in Visayas and Mindanao in terms of pushing reach and we will do whatever it takes to increase our reach.”

Apart from widening its network reach, TV5 is set on strengthening its programming content. As the fastest growing network in the country, TV5 has already redefined primetime viewing by offering a variety of news, entertainment and sports programs— shows that appeal to its intended audience and encourage co-viewing among family members. In closing, Mr. Lorenzana shared plans for more innovations in the upcoming months. “The media consumption of the average Filipino is now different,” he says. “We have to be the network that is cognizant and is able to satisfy the way they use and consume media. We want TV5 to provide content that is relevant to our target group—content that we can transfer to various platforms. I would like us to be at the forefront of that.”

5 Comments on TV5 Outperforms GMA-7 in VisMin

  1. solisbert87@yahoo.com // June 8, 2013 at 11:24 am //

    UNLESS OTHERWISE,AGB RECEIVED A BIG BULK FROM TV5!!!WHEN MONEY TALKS,EVERYBODY LISTENS.MONEY CAN EVEN BUY CREDIBILITY AS FAR AS RATING IS CONCERNED!!!

  2. solisbert87@yahoo.com // June 8, 2013 at 11:19 am //

    I DON’T THINK THAT’S A RIGHT FEED.ABS-CBN IS CONSISTENT NUMBER ONE BOTH IN DAYTIME @ PRIMETIME.HOW CAN TV5 SURPASS ABS-CBN IN APRIL SURVEY?!THE NERVE!!!IS THERE A HIDDEN TRANSACTION HAPPENED BETWEEN TV5 @ AGB?!

  3. tv5 is paying/subscribing to agb neilsen…so, dedma na lang agb para di mawala ang tv5 sa kanila…millions din ang bayad jan, sayang, di ba?!

  4. i totally agree with the survey…. next to ABS, TV5 TALAGA ANG MALAKAS SA VISMIN AREAS. everywhere i go — iloilo, bacolod, cagayan de oro, even in cebu, its either abs or tv5.

  5. ivan_potsky // June 6, 2013 at 8:48 pm //

    jaymar accorsing to tv5 its source is from agb nielsen. you are claiming that agb is credible than kantar. why you are not convince? are you saying that tv5 is posting a wrong survey? agb can sue tv5 for false survey result and its a serious offense, why is agb not taking any legal action against tv5. a little reminder, don’t just use your common, it has to be paired with sense. common sense know what i mean.

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