The experience allows fans the opportunity to ‘become’ one of the most iconic MARVEL characters, through simulated Wolverine fighting moves atop a speeding bullet train, whilst travelling through Tokyo. By slicing through obstacles and defending themselves from ninja attacks, fans will experience a virtual thrill ride, based on an exhilarating scene from the upcoming film, “The Wolverine.”
BE THE WOLVERINE uses Kinect technology to register when fans walk by, scanning and activating a hologram to attract and invite interaction. On completing the experience, fans then have the opportunity to share a photo of them taking part via Facebook.
THE WOLVERINE OPENS JULY 25 IN MORE THAN 200 SCREENS NATIONWIDE!