ABS-CBN Tops Kantar Media’s National TV Ratings in August
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
ABS-CBN also ruled primetime in other key territories like Balance Luzon (areas in Luzon outside Mega Manila) with 49% audience share vs GMA’s 33%; in the Visayas where it registered 57%, or more than twice as big as GMA’s 24%; and in Mindanao with 62% or three times GMA’s 21% share. Primetime is the most important timeblock when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers efficiently.
ABS-CBN’s primetime supremacy also drove its dominance in terms of total day audience share, hitting an average audience share of 41%, as compared to GMA’s 34%.
Superhero drama “Juan Dela Cruz” led the country’s top 15 most watched programs in August with a national TV rating of 35.9%, followed by multi-awarded drama anthology “Maalaala Mo Kaya” with 33.7%.
Newly premiered “Got to Believe” immediately rose to the third spot of the monthly top 15 with 32.4%, beatings its rival program “Mundo Mo’y Akin” of GMA that only recorded 17.6%.
ABS-CBN’s primetime teleseryes “Muling Buksan ang Puso” (27.9%) and “Huwag Ka Lang Mawawala” (26.6%) also rated high on the list, trumping GMA’s primetime offerings “Anna Karenina” (19.2%) and “My Husband’s Lover” (14.5%), which both failed to make it to the top 15. Moreover, “Huwag Kang Mawawala” ended its run on a high note by registering a whopping national TV rating of 32.5% on its finale episode last August 23.
“TV Patrol,” meanwhile, landed in fourth place and ruled all newscasts with 29.9%, while “Wansapanataym” finished fifth with 29.7%.
“Be Careful With My Heart” continues to stand as the only morning program to penetrate the list with a national TV rating of 22.2%.
Kantar Media’s report also showed that 13 programs in the top 15 in August were produced by ABS-CBN, including “Rated K” (23.6%), “The Voice of the Philippines” (23.2%), “Annaliza” (22%), “Goin’ Bulilit” (21.8%), and ”Kapamilya Deal or No Deal” (21.3%).
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.
GMA is a complete LOSER.
Go go go!! Kapamilya Congrats !!!
Good Job Kapamilya, keep it up!!!
Good job kapamilya keep it up!!!
ene be yen? BER Month na, isa palang yung na irelease na pelikula ng GME PELMS… ahahaha at TAKE NOTE; ”PRAYMTAYM QUEEN” (daw) ang bumida diyan!!! ahahaha yan ba ka niyo ang movies buwan-buwan? (according to Gozon)??? samantala yung Star Cinema di ko na mabilang-bilang!…
P.S.:
Paki HD na rin ng mga palabas niyo please! (2013 na oh!) tipid-tipid din pag may time??? LOL
solid kapamilya…!
gud…solid kapamilya
wow congrats Kapamilya!