"The Queen is Home." This is the pitch of the new campaign of mobile phone brand Cherry Mobile featuring its newest endorser, the Queen of All Media herself - Kris Aquino.

“Everyone knows that Filipinos are very close to my heart. Now, I get to be an ambassador for a company that does not only promote nationalism as a proudly Filipino brand, but also a company that values class, practical function, and affordability. I want Filipinos to know the importance of these and take it into consideration in their every smartphone purchase – this is why I’m with Cherry Mobile.”

– Kris Aquino

In her regal stance and a deep red classic one-shoulder dress, Kris is the perfect personification of what Cherry Mobile is today. Having the brightest stars of the entertainment industry represent their brand, Cherry Mobile adds the brightest of the bunch, Kris Aquino – a pleasant surprise just in time for the Christmas season.

The Queen is Home

“For a celebrity of her calibre, Kris deserves to be with the best. Cherry Mobile takes pride in being the leading local mobile phone brand in the country,” said VP for Operations Michelle Ngu. Both parties extended their excitement with the new partnership and its accompanying future projects. “As an endorser and a public figure, I choose to associate myself with the best brands which I trust and believe in. Cherry Mobile meets and even exceeds these criteria,” explained Kris at their recent contract signing.
A gathering of the brightest

Many were excited when after months of speculation, Cherry Mobile finally revealed that the Philippines’ most sought after celebrity endorser, Kris Aquino, is the local mobile phone company’s latest addition to their growing family. Truly, there is a noticeable gathering of the entertainment industry’s finest at Cherry Mobile. “Cherry Mobile is at its brightest, and it just

seems fitting to gets endorsers of the same standard,” said Brand Alliance Manager Agnes Conopio. Kris now takes the lead among Cherry Mobile’s A-list brand ambassadors, John Lloyd Cruz, Kim Chiu, Anne Curtis and Sarah Geronimo. Having developed close relationships with Cherry Mobile’s pre-existing brand ambassadors, Kris fits like a glove in the team. “I know them well already, which is why I feel like we’re a family na talaga. We didn’t need introductions anymore, and now we’re all together to represent the same brand. How exciting is that?” she added.

Kris, the Filipinos, and Cherry Mobile

Kris is one of those people who lights up a room and manages to turn heads simply with her positive aura and friendly vibe. She is warm and inviting, which is probably why Filipinos look up to her. Likewise, Cherry Mobile is a company that continues to maintain its strong partnership with the Filipinos through its products, and thankfully, with the Filipinos’ support, this partnership is getting stronger every year. “Everyone knows that Filipinos are very close to my heart. Now, I get to be an ambassador for a company that does not only promote nationalism as a proudly Filipino brand, but also a company that values class, practical function, and affordability. I want Filipinos to know the importance of these and take it into consideration in their every smartphone purchase – this is why I’m with Cherry Mobile,” said Kris.