International music superstar Justin Bieber today announces brand new innovative campaign #GiveBackPhilippines via an exclusive video on the celebrity charity-fundraising digital platform Prizeo.com.

Bieber has joined forces with UNICEF and Facebook in partnership with Prizeo, AIA, The Real Life Company and TV5, a PLDT company, to help to raise further awareness of the recent devastation in the Philippines by aiming to maximize funds in support of the families in crisis who have been majorly affected by Typhoon Haiyan. Funds raised will go to UNICEF, Action Against Hunger and Philam Foundation to help those in need in the recently devastated areas of the Philippines.

“When I first heard about the massive scale of the Typhoon Haiyan disaster that had struck the Philippines I knew I wanted to help in any way I could,” said Justin Bieber. “My fans are like family to me, so it made sense to bring everyone together to create something in the form of this major fundraising effort. This campaign is very close to my heart, and I’m confident that with the support of my fans and partners we’ll be able to raise enough to make a significant impact to truly make a difference.

In an unprecedented move, Bieber will be using his high position in social media around the world as well as activating his colossal fan base to generate much needed aid to help assist these crucial relief efforts.

Contributors to Bieber’s campaign will be entered into a grand-prize drawing to win a trip for two to Los Angeles in early 2014 to join Bieber in the studio to watch and listen to him record new music. Further prizes and rewards to include concert tickets, t-shirts and lyrics will also be rewarded to donors by visiting here.

“We cannot thank Justin enough for stepping forward, and for volunteering to empower his immense international network of fans to get involved as well,” says Action Against Hunger CEO Nan Dale.

For more information visit www.facebook.com/justinbieber orwww.prizeo.com/givebackphilippines.

[PhilAm Life Press Release]