On January 16, 2014, Star World scored 0.65 in the category of females aged 16-34 for the season premiere of American Idol, with a tremendous 1.3 in its sub-target of females 16-24; the numbers not only trump last season’s premiere but also register as Star World’s highest launch numbers for the iconic competition. The score greatly trumps that of competing cable channel, which scored a 0 rating for the same category for its premiere of American Idol Season 13.
The ratings for January 16 indicate that Star World has succeeded in reaching the channel’s target market of young adult females with the American Idol premiere, but they also show how the channel is reaching a far wider demographic. In the category of males and females aged 16-49, Star World rated 0.21, improving on the channel’s score for last year’s premiere as well as besting rival channel’s 0.09 score for the Season 13 premiere. Meanwhile, in the C/S2+ category, Star World achieved a 0.26 rating, rising 0.06 from its 0.2 rating last year, and beat rival channel’s Season 13 premiere rating of 0.22.
Since Star World started showing live broadcasts of American Idol, the channel has consistently garnered a strong viewership for the series, making it the best resource for all things American Idol for fans of the show and viewers across Asia. Its locally produced American Idol specials have perfectly complemented American Idol’s exciting mix of competition drama and standout performances by highlighting the best moments and winning outcomes of the world’s most successful reality TV series.
The ratings for American Idol Season 13’s premiere episode confirm Star World’s place in PAY TV history as a channel that consistently provides high-quality entertainment programming, and viewers agree.
Catch #AmericanIdol13 LIVE tonight at 6, with encores at 8PM and 11PM on Starworld!