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ABS-CBN Dominates Viewership in February with National TV Audience Share of 42%

ABS-CBN continues its leadership in nationwide TV viewing across urban and rural homes in February with an average national audience share of 42%, or seven points higher compared to GMA’s 35%, according to data from Kantar Media.

ABS Feb

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

ABS-CBN’s primetime (6PM-12MN) block remains undisputed with an average audience share of 48%, which is 17 points higher than GMA’s 31%. Primetime Bida’s consistent dominance is a result of viewers’ strong support for the network’s top-caliber drama series such as “Dream Dad” (29.4), “Forevermore” (28.6%), “Two Wives (21.4%), and “Bagito” (16.7%).

The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

Aside from primetime, the Kapamilya network’s late afternoon (3PM-6PM) block also rose compared to the previous month. From an average audience share of 37% in January, ABS-CBN’s late afternoon block climbed to 39% in February. It was strengthened by the return of “Kapamilya Deal or No Deal,” which hit an average national TV rating of 11.2%, or four points higher compared to its two rivals on GMA, “My Name is Kim Sam Soon” (7.4%) and “Fall In Love With Me” (7.1%).

ABS-CBN also successfully launched its newest current affairs programs “Sports U” (9.5%), “Tapatan Ni Tunying” (9.4%), “3-in-1” (9.3%), “RealiTV” (8.9%), and “Mission Possible” (8.5%).

Meanwhile, boxing fans tuned in to ABS-CBN Sports+Action’s special coverage of “Pinoy Pride 29: Fist of Fury,” which earned a national TV rating or 12.5%.

Also included in the top 10 most watched programs in the country are “Maalaala Mo Kaya” (27.9%), “TV Patrol” (25.2%), “Rated K” (24.6%), “The Voice of the Philippines” (24.4%), “Wansapanataym” (23.5%), and “Home Sweetie Home” (21.1%).

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

Table

26 Comments on ABS-CBN Dominates Viewership in February with National TV Audience Share of 42%

  1. GMA fan // April 1, 2015 at 9:57 pm //

    kayo mga nanonood sa ABS-CBN na walang originality show kayo lang ang magaling gumaya at baduy pa cge lang baduy pa more ang inyong mga walang kwentang show ka panget naman oh

  2. Anonymous // March 23, 2015 at 8:47 pm //

    kahit saang bansa abs cbn pinapanood.
    yon ang lebangan ng mga kapamilya ntin
    sa abroad.alam ko yn kc 3bansa n napuntahan ko
    at laging my tfc ang mga kpmilya. salamat po abs cbn
    sobrang laki ng tulong na naidudulot nyo.

  3. i'm_xavie // March 11, 2015 at 9:06 pm //

    hayyy naku let’s just discern the fact that abs-cbn is number #1…that’s it…it’s very obvious…

  4. Arab kid // March 9, 2015 at 12:21 am //

    TFC sa OSN cable. Pang wala ng homesick it’s a big help….updated kaming mga OFW sang sulok man sa mundo Basta may Pilipino… Thanks ABS CBN…

  5. @TITO BANGKY..Ikaw dw ang tanga ulol ka pa..

  6. ABS-CBN Quality Network // March 5, 2015 at 5:52 pm //

    please don’t compare MMK and Magpakailanman, its very different, MMK quality drama anthology, while Magpakailanman is toooooootttttttttt……sorry but its true…

  7. ABS-CBN Quality Network // March 5, 2015 at 5:51 pm //

    Congrats ABS-CBN a station that can produce concerts, hit movies and trending tv shows. Isa lang ang proof, mostly na commercial models and product endorser nsa ABS-CBN its means? they trusted the network.

  8. AkoSiGozon // March 5, 2015 at 1:16 pm //

    Alam nyo nmn mga kapamilya… tanga-tangahan skol of acting ang mga taga Kamuning…. Esep Esep din pagmay time… Kung fake ang ratings ng Kantar matagal na sana ngreklamo ang mga advertisers pero sino nga ba ang me history ng dayaan hnd lamang sa Pinas pati sa ibang bansa db ung AGB 🙂 … Ang Kamuning once in a blue moon lang nglalabas ng National Ratings kapag nkakatsamba hahaha

    Overloaded sa Ad load ang ABS so it means credible ang Kantar … ikaw ba nmn number nationwide natural dadagsain ka ng mga commercial eh lahat ng sikat na artista nasa ABS… manood ka lng ng commercial puro ABS talents na… so alam na kung sino ang pinagkakatiwalaan ng mga advertisers..

  9. ces inanod // March 4, 2015 at 5:05 pm //

    @ React, Comment, Opinion the Truth

    concrete proof about what???

  10. React, Comment, Opinion the Truth // March 4, 2015 at 4:36 pm //

    Kailan ba naglabas ng ratings ang GMAGB sa Starmometer….? ay meron pala nung kasagsagan ng My Husband’s Lover nilabas nila ang ratings ng Mega Manila kaya lang nuong dumating yung Got To Believe nawala iyong mga MM ratings at pawang Kantar Media na lang…. ?@briggspanget

  11. React, Comment, Opinion the Truth // March 4, 2015 at 4:32 pm //

    Where is your concrete proof about that ABER?

  12. ces inanod // March 4, 2015 at 3:00 pm //

    LUBOG NA ANG GMA!

    CGE GMA, CLAIM PA MORE, NA KAYO ANG NAGUNGUNA!

    NASAAN NA MGA PELIKULA NYO? CONCERTS NYO? WORLD TOUR NYO? TVC NYO? TRENDING BA KAYO?

    IPAKASAL NYO ULIT SI MARIAN, YUNG OVER AND OVER AGAIN! PARA NAMAN MAY MAPAG-USAPAN SA MGA ARTIST NYONG NAME TAG!

    HAHAHAHAHA!!!

  13. honesto // March 4, 2015 at 2:23 pm //

    Sa assets na lang walang wala ang GMA sa ABS-CBN, ang ABS-CBN may 67 listed companies worldwide samantalang ang GMA may 11 listed companies nationawide lang …kaya si Gozon at Duavit lang ang yumayaman sa GMA…kawawa naman mga empleyado at artista nila….

  14. Ang ASAP nag-celebrate 20th anniversary sa SM-MOA, ang GMA nag-celebrate ng 65th anniversary sa GMA Studio lang….ano ba yan nasaan ang class ng GMA hindi nila kayang mag-celebrate sa mas malaking venue? kahiya naman nila tapos claim nila biggest philippine network daw sila….helllooooo nasaan ang common sense ng mga kapusockss….

  15. TOMBOY ANG NEXT ROLE NI MARIAN GURANG..hahaha // March 4, 2015 at 8:26 am //

    congrats abs-cbn.

  16. marian laos may anak kay ervic vijandre..pa extra extra nalang sa eat bulaga.. // March 4, 2015 at 5:50 am //

    talo na naman ang KANING BABOY NETWORK GMEWWWWWW wlang movies GMewww films kasi lugi na..RAMON ANG..go go go

  17. kapuso negro, kapusa, kapusod // March 4, 2015 at 12:08 am //

    mga kapuso negro, kapusa, kapusod kelan ba kayo nanalo sa ABS-CBN. walang wala mga show nyo puro fake rating ng agb kasi di kayo magsawa sa sardinas jan sa kamuning.

  18. Talkmall // March 3, 2015 at 11:15 pm //

    MMK > MAGPAKAILANMAN. BAKYA SHOW NI CHANGKO NA WALANG ARTISTIC VALUE. BASURA!

  19. asa pa kayo mga kupamilyakssss.. hahaha fake ratings.. kayo kayo lang naniniwala diyan

  20. asa pa kayo mga kupamilyakssss.. hahaha fake ratings.. kayo kayo lang naniniwala diyan sa mother ignacia hahaha..

  21. kamuning kamuning kamuning ning ning... // March 3, 2015 at 9:20 pm //

    Magpakailanman tinalo MMK??? Neknek mo!
    Alam ng lahat kung ano ang mas pinapanood ng sambayanan. At kung ano ang mas may kalidad. MMK ay parang pelikula na ginawa para sa telebisyon.. Parang puchopucho naman ang show ni mel tiangco.

  22. ABS-CBN still is the number one tv network.

    Trending worldwide of shows / artists
    commercial loads
    jampack concerts
    hit recording albums
    artists tvc
    artists worldtour
    popular stars without the need of name tag
    BOX OFFICE MOVIES

  23. React, Comment, Opinion // March 3, 2015 at 8:23 pm //

    Sorry ABS-CBN but GMA have already beaten your most watched TV program Maalaala Mo Kaya, TV Patrol, Rated K, and Home Sweetie Home. The truth is Magpakailanman, 24 Oras, Kapuso Mo Jessica Soho, and Pepito Manaloto, and Eat Bulaga are winning the national TV ratings.

  24. briggs looser // March 3, 2015 at 8:18 pm //

    tanga yan si briggs hahhahhaa alam mo naman ingit hirap i deny

  25. Tito Bangky // March 3, 2015 at 6:38 pm //

    hindi yan kalokohan, briggs.

    kung gma ang mananalo sa ratings, yun ang mas big joke!

    ramdam ng buong pilipinas at ng mga pilipino saan man sa mundo ang kapamilya network.

    KAYA BRIGGS, BAWAL DITO ANG TANGA.

  26. Anu na nmang kalokohang rating e2 ng kupalmilyuckis…

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