The “Tulong Na, Tabang Na, Tayo Na” campaign, which was conducted to bring relief and rehabilitation for the victims of typhoon Pablo, Bohol quake, and typhoon Yolanda, was feted in three categories, namely Advocacy Communication, Marketing Communication and Multi-Audience Communication. The campaign included initiatives such as selling of Tulong shirts and star-studded Tulong fund-raising concerts with the country’s leading artists performing pro bono and raising funds from the public to help the victims.
ABS-CBN’s mobile telephony service, ABS-CBNmobile was awarded in the Advocacy Communication category for its “Yolanda Story: Becoming a relief SIM all in the service of the Filipinos” campaign that gave away 100,000 SIM cards for free to the Yolanda survivors to help them connect and communicate with their loved ones.
SKY Cable Corporation was also recognized for its effort to serve, enrich and uplift the spirit of the Yolanda survivors by providing them with free TV viewing stations in Tacloban and Villamor Air Base. SKY received an award in the Special Events – External category.
“Mga Kwento ng Kasiyahan: The ABS-CBN Grand Kapamilya Weekend” won in the Special Events – External category for its historic, star-studded two-day event in 2013 that provided thousands of Kapamilya fans public service, fun activities, and the opportunity to meet and greet the network’s biggest stars in celebration of the 60th anniversary of Philippine television.
“60 Years: Kwento Natin Ito,” the event that preceded the Grand Kapamilya Weekend, bagged recognition in the Employee Engagement category. It was the kickoff of the year-long celebration of the 60th anniversary of Philippine TV that featured ABS-CBN employees who shared their experiences, insights, and significant contribution as Kapamilya.
The hit Facebook app that expanded the “PBB” experience for fans—“Pinoy Big Brother Online Bahay ni Kuya,” a first of its kind in the history of the international Big Brother franchise, bagged awards in Advertising Campaigns, Marketing Communication, and Digital Communication Channel categories.
DZMM’s “RED Alert 2014” campaign won in the Multi-Audience Communication category for empowering its listeners and viewers by teaching them educational and experiential survival and emergency response and disaster preparedness tips.
ABS-CBN’s commuter safety mobile app, “PasaHero” earned a distinction in the Corporate Social Responsibility category for protecting the passengers by broadcasting trip details via social media and sending emergency notifications and location to the user’s trusted circle.
ABS-CBNmobile won in the Social Media Programs category for its Facebook page that became the most influential telco brand in the country based on engagement and reach through effective real-time digital marketing and social media content.
The “Pamilya OnGuard” campaign was awarded in the Advertising Campaigns category being the first and only health news advisory on ABS-CBN that brings holistic and essential information on health and protection.
Kapamilya Network’s 2013 Christmas Station ID themed, “Magkasama Tayo sa Kwento ng Pasko (Pagbangon version)” received a Quill Award in the Audio/Visual category.
ABS-CBN also stood out in the Digital Communications Channel category as its internal online contest for employees dubbed as “Heartthrobs on 30” received an award for successfully putting the spotlight on ABS-CBN employees considered as heartthrobs but aged 30 and above and engaged the whole ABS-CBN workforce via an online voting competition.
The ABS-CBN Philharmonic Orchestra’s “Spotlight Series: The Music of Ryan Cayabyab” was cited in the Special Events – External category for its achievement in planning and execution of a special event for an external audience.
ABS-CBN Global Ltd. subsidiary E-Moneyplus, Inc.’s remittance brand myREMIT took home its first Philippine Quill Award in Marketing Communication for its campaign, “Pamilya Ko, Buhay Ko” that exemplified the excellent use of communication in terms of the management of its communication tools from marketing peripherals, broadcast content to public relations.
Lastly, ABS-CBN’s 2013 Annual Report took home a Quill award in the Publication category for effectively providing its intended audience with comprehensive, accurate, and timely reporting of the financial and operating performance for the year in line with the general principles of fairness, accountability, and, transparency.
The prestigious annual Philippine Quill Awards is presented by the International Association of Business Communicators (IABC) Philippines to honor excellent communications programs and tools that exhibit clear objectives and strategies, creative executions and measurable benefits.