Showbiz icon Robin Padilla advocates organic lifestyle--a revolutionary way of living simple, healthful and close to nature. This is why he is proud of his latest endorsement deal for natural cough medicine, ASCOF Lagundi.

During the press conference for ASCOF Lagundi on Thursday, March 12, 2015 at the Events Place in Quezon City, Robin Padilla revealed some details about his new ‘revolution’ which is embracing an organic lifestyle–a way of living healthy by eating all-natural (non-processed) food at the same time improve the environment.

This is why Pascual Consumer Healthcare Corporation tapped the action star to endorse their natural cough medicine, ASCOF Lagundi–the first licensed herbal medicine from the Philippine Council for Health Research and Development (PCHRD) of the Department of Science and Technology (DOST) launched in the market.

Robin is proud of his new endorsement because the cough medicine is 100% organic and it complements very well to his “revolution.”

“Kaya po puti ang suot ko dahil eto na ang pinakahihintay kong masasabi ko pong endorsement. Sa itinagal ko po sa larangan ng pelikula at telebisyon, masasabi ko po na ang ‘organic revolution’ ay ang tunay at ito po talaga ang dapat at tama na ipaglaban po natin para sa mga kababayan natin.”

At first, the award-winning actor was hesitant about the project because he thought he would be endorsing a synthetic product, something he tries to avoid because he prefers to use herbal medicines in real life.

“‘Nung unang pinitch sa akin ‘to, sabi ko ayaw ko ng mga gamot kasi hindi ako uminom ng gamot kasi kami ni Mariel organic [living]… pero ‘nung nakita ko na organic talaga ang ASCOF Lagundi [pumayag na agad ako],” says Robin in an interview when he visited LAC Farms, one of the country’s biggest OCCP (Organic Certification Center of the Philippines), GAP (Good Agricultural Practices) and GMP (Good Manufacturing Practices)-certified organic farm owned by Pascual Laboratories, the maker of ASCOF Lagundi.

Robin and wife Mariel Rodriguez believe that one should choose herbal medicines because it is natural unlike synthetic ones that may cause liver deterioration.

“Marami po tayong gamot na maiinom na available over-the-counter na gagamutin ‘yung sakit mo pero sisirain naman ‘yung liver mo,” says Robin.

Cough being one of the most common sicknesses in the Philippines resulted in the increase in number of cough medicines, all with claims to be the most effective in addressing it. While this is true, not all brands can claim that they are natural and organic.

ASCOF Lagundi, an herbal medicine, is one of the few that can claim that it is natural, organic, and effective against cough. It has a luwag-tunaw combo action against cough—a bronchodilating effect that widens inflamed/constricted air passageways in the lungs, giving relief to the patient, and a mucolytic action that melts phlegm for easier expectoration.

“‘Yung Chairman ng aming company, si Dr. Abraham F. Pascual, ay may advocacy na mag-develop ng natural products kasi marami talaga sa Philippines na halaman na may medicinal properties so it’s his advocacy to develop products that will be good for the consumers. We find that we are aligned with Mr. Robin Padilla’s own advocacy kaya naman siya ang kinuha namin as endorser for ASCOF,” says Ayne Rili, ASCOF’s Senior Brand Manager.

“Ang maganda sa ASCOF ay sila ‘yung unang brand na gumamit ng Lagundi. Iyong ASCOF, 19 years na sila,’yung iba sumunod na lang,” says Robin.

Having produced Lagundi leaves from its own certified-organic farm, you can only expect that PascualLab uses the best ingredients, coupled with strict quality standards and modern technology.

With the couple’s newly shared interest and practice, Robin says that it brought them to different countries to really study the lifestyle. While Robin says that explaining this kind of living will be a long discussion, he says that his biggest takeaway is feeling lighter and more at ease with his body every day.

Practicing this way of living for almost three years now, the action star feels responsible to share his discovery to everyone because it is good for one’s overall wellness.

“Meron tayong moral obligation sa mga taong naniniwala sa atin na dalhin natin sila sa tama. Ito ang paraan natin to give back, [to only endorse] the truth. Itong organic medicine is the best na maibibigay natin sa tao,” says Robin.