ABS-CBN Global Ltd, the umbrella organization that owns all international subsidiaries of the leading and largest Philippine multimedia conglomerate ABS-CBN Corporation, announced recently the appointment of Ms. Kai V. Rodriguez as the new Managing Director of Europe, Middle East and Africa Operations. She will be based in the company’s Europe office in London, United Kingdom.

An alumna of Stanford University Graduate School of Business with a Masters of Science in Management and of University of the Philippines College of Business where she earned a Bachelor of Science in Business Administration and Accountancy, Ms. Rodriguez was until her appointment ABS-CBN Global’s Chief Finance Officer and Strategic Planning Head. Ms. Rodriguez brings to her new post 22 years of experience in business consulting, strategy development and business integration, corporate finance and tax planning, and leadership, development and implementation of financial, performance measurement and operations systems and organization design in various industries including media and entertainment, broadcast and pay television, telecommunications, retail, banking and financial services, and print and publishing industries.

Ms. Rodriguez started in the Lopez Group of Companies in 1996 as the Finance Director of Studio 23 and in 2000 joined ABS-CBN Corporation as AVP for Finance during the Group’s consolidation of the businesses beyond broadcast television. She was appointed CFO of the ABS-CBN Global group in late 2004 when all the international assets and entities of ABS-CBN were organized under one leadership. In October 2005, she was subsequently appointed concurrent Strategic Planning Head of the Global group.

As CFO and Strategic Planning Head, Ms. Rodriguez led various multi-functional teams in developing business strategies, evolving and redefining the organization and expanding into high growth areas. Her priority on improving performance through integrative organizational mechanisms, processes, and systems resulted into significant growth of revenue, profitability, and viewership of The Filipino Channel (TFC) and all other channel and content offerings of the company on various distribution platforms – cable, satellite, IPTV, mobile and online.

“My years in ABS-CBN and my personal experiences living abroad have afforded me valuable insight to enable our content-driven business to stay relevant and grow in the various markets that we serve in this fast-changing industry,” said Ms. Rodriguez. “Ultimately, we are in the business of service. The key to success is building a high-performing, results-oriented team with a genuine passion in understanding and in truly serving the evolving needs of fellow Filipinos and their communities abroad.”

Ms. Rodriguez continues: “As our business continues to enhance people’s lives with our world-class content on different platforms, ABS-CBN will help strengthen our Filipino community by engaging our kababayan in the societies that they live in, empowering them with relevant products and services through meaningful improvements in our offerings, technology-enabled innovation and automation, and elevating their level of community connectedness in partnership with the government and non-profit organizations.”

Ms. Rodriguez takes over her new position from Mr. Edgardo Garcia who has now assumed the role of ABS-CBN Global’s CFO and Strategic Planning Head.