Dry and sensitive skin is common to Asian women. In the Philippines, the condition affects 60-70% of Filipino women.

To some, outbreaks are a regular and upsetting occurrence, to others, an occasional inconvenience causing emotional struggles and self-doubt, making them miss out on life’s many opportunities each day.

On good skin days, women are naturally more confident presenting their best face to the world. When women love how their skin looks and feels, they want to go out and enjoy themselves, meeting people, making connections, and taking on the world.

However, the opposite holds true, too. When they experience bad skin days with their skin feeling ‘dry, red and itchy’, they are uncomfortable and easily irritated. When their confidence dips, women feel more vulnerable.

Physiogel, the flagship skin health brand of GlaxoSmithKline (GSK), recently launched its Daily Moisture Therapy line to help Filipinas and all women across Asia, to be free from dry and sensitive skin. Physiogel believes in freeing the strength in sensitivity that’s why they also came up with the #FreeInMySkin Movement (CLICK HERE FOR RELATED ARTICLE), an advocacy that helps women become the best version of themselves.

“Sensitivity is a source of strength for women, not a weakness to be hidden away. This powerful consumer insight compels Physiogel to passionately advocate the #FreeInMySkin Movement in 2015. The Movement also coincides with the debut of the NEW Physiogel Daily Moisture Therapy line,” reveals Justin Alejandro Lladoc, GSK Skin Health Senior Product Manager.

The new Physiogel Daily Moisture Therapy line continues to be a differentiated science-led solution featuring the unique Physiogel BioMimic Technology® that works to soothe and repair the skin’s natural moisture barrier.

Dermatologists highly-recommend Physiogel Daily Moisture Therapy because it is non-comedogenic, and is free from soap, preservatives, perfumes and colourants. In fact, Physiogel is the #1 Most-Prescribed Brand by Dermatologists in the Philippines! And what’s more, Physiogel is made more accessible to Filipinas across the nation as it is available in Mercury Drug Stores and other leading pharmacies and supermarkets nationwide.

For more information about the Physiogel Daily Moisture Therapy line and the #FreeInMySkin Movement, like the Facebook page: www.fb.com/PhysiogelPH or log-on to www.freeinmyskin.com/ph.

Patti Grandidge and Her Freedom List: A #FreeInMySkin Journey with #Physiogel:

A #FreeInMySkin Discovery with #Physiogel: