Smart announced on Wednesday, July 13, at Shangri-la BGC its team-up with Twitter, and the enhancement of the My Smart mobile app. The leader in mobile also introduced Marty the Smarty to the members of the media.

Keeping customers at the center of everything it does, Smart has teamed up with Twitter to further enhance its customer experience via @SMARTCares with live feedback and a faster response system. Smart is the first brand in the Philippines to use Twitter as its main Customer Service touchpoint for customer care needs and account inquiries in real-time.

To help subscribers maximize their data experience, Smart is powering Marty the Smarty, everyone’s go-to guy for all kinds of questions and concerns about mobile data and the Internet, accessible via his website www.martythesmarty.com and official account on Twitter @martysmarty.

Smart also further enhanced its My Smart mobile app so prepaid and postpaid subscribers can manage their accounts 24/7 – anytime and anywhere. Downloadable on Google Play Store and iTunes, this simple and convenient app also allows subscribers to register and check the status of promos, load up their account and even redeem perks.

For more details about Smart’s latest innovations, visit www.smart.com.ph.