Ginebra San Miguel Inc. (GSMI) introduced “man of the hour” Ian Veneracion as the newest endorser of its liquor brand Primera Light Brandy.

In a grand press launch and contract signing held recently, the multi-talented actor was welcomed to the GSMI family by its president Bernard Marquez, group brand manager Paul Camello, and brand manager Henry Simon.

Ian, who won the hearts of man after starring in a hit primetime teleserye and movie, relates that being “swabe” is important when dealing with both his work and personal life.

“After a ‘tamang swabe’ day of shooting or taping, I just want to relax and drink something smooth. So when I’m with friends we usually just open a bottle of Primera Light Brandy,” says Ian, who finally found the smoothness that he had been looking for in a brandy. “Primera Light Brandy is smoother than other brands, and I love how it tastes,” he adds.

Primera Light Brandy is a unique brandy liqueur masterpiece made from fine imported ingredients and exquisitely blended with Solera Gran Reserva Brandy concentrate from Spain. The breakthrough Premium Smooth Blend process gives Primera Light Brandy that distinctly flavorful aroma, well-balanced character, and exceptional taste for that “Tamang Swabe, Swabeng Tama”.

Primera Light Brandy was recently recognized for its high quality and taste by the Monde Selection International Quality Institute, the distinguished authority of quality in the food and beverages industry worldwide.

Primera Light Brandy is a quality product of Ginebra San Miguel Inc.

For more on Primera Light Brandy, like the official Facebook fanpage www.facebook.com/primeralightbrandy or log on to www.ginebrasanmiguel.com.