Expect big things to come when media and retail converge to provide viewers and shoppers with the best in entertainment and retail.

ABS-CBN Corporation, the country’s largest media and entertainment company, will give its followers an immersive experience of its shows, characters, and stories as it tied up with Ayala Malls, the premier lifestyle mall in the country, to open the first ABS-CBN Experience Store in Trinoma Mall in Quezon City in 2017.

ABS-CBN president and CEO Carlo Katigbak and chief operating officer of broadcast Cory Vidanes signed the agreement with Ayala Land head of commercial business, Jose Emmanuel Jalandoni and Ayala Malls group head Rowena Tomeldan.

“The ABS-CBN Experience Store is the start of a strategic and long term partnership between ABS-CBN and Ayala Malls as the two companies known for innovation and excellence in their respective fields complement each other, with ABS-CBN delivering various ways for viewers to experience the stories and characters that Kapamilyas have come to love and Ayala opening fresh and exciting retail experiences through its malls all over the Philippines,” said Katigbak.

Meanwhile, Vidanes said, at the heart of the experience store are the characters and stories that ABS-CBN will bring to life—whether through immersive or digital attractions, games, and merchandise—and give visitors the opportunity to immerse themselves in the world of their favorite shows.

The ABS-CBN Experience store offers an immersive experience of the Kapamilya network by allowing visitors to be part of the shows they follow and play the roles they’ve always wanted to play. Also to be showcased is ABS-CBN’s wide assortment of merchandise that allows customers to own a piece of the Kapamilya stories they follow. The experience store will also be the hub of events that will allow people of all ages to spend time with their favorite Kapamilya stars.

The ABS-CBN Experience Store is the newest addition to the company’s consumer business, falling under the ticketed experiences category. ABS-CBN has been giving its followers chances to experience the company in other forms such as movies, concerts, mall events, and studio tours, and the recently launched mini-theme park Kidzania.

ABS-CBN is home to the nation’s top-rating TV programs, box-office films, and best-selling books and music. With the ability to harness the latest in technology and innovation, the company is rapidly transitioning into an agile digital company with the biggest online presence among all media companies, and a growing list of digital properties. ABS-CBN was also first in the country to offer content online and on mobile, and even pioneered digital television in the nation.